What do you understand by the phrase global event? (4)
Name two of the biggest sporting events in the world? (4)
What do you understand by the phrase tourism indaba? (6)
List six positive effects for a country hosting a global event? (12)
List six possible negative impacts for a country hosting a global event? (12)
Name three examples of political instability and safety in a country which might affect a tourists decisions about whether or not to travel there? (6)
Give an example of an unforeseen circumstance that could affect tourism? (2)
Give 4 examples of the impact of political situations and unforeseen occurrences on tourism?(8)
Give 4 examples of diseases that may make people fearful of travelling to certain areas? (4)
Explain what the phrase tsunami means? (4)
Questions
What is the difference between tourist attractions and icons? (4)
What is the reason why some attractions become icons? (2)
Give an example of an icon linked to a famous person? (2)
Give 10 examples of famous world icons (20)
List 4 characteristics of a successful tourist attraction (8)
What does the phrase multiplier effect mean? (4)
Name two things that can be done to ensure staff obtain the skills needed to do their jobs properly? (4)
Name 7 things that make an attraction accessible? (14)
Is the general appearance and upkeep of an attraction important? (2)
What are the five main areas in attraction management that impact on the success of an attraction? (10)
Questions
What does the phrase foreign exchange mean? (4)
What does the phrase Gross Domestic Product mean?(4)
What do you understand by the phrases strong and weak currencies? (4)
Name three effects of a weak currency? (6)
List the different factors that determine exchange rates? (14)
List two effects a fall in the value of the South African rand has on tourism? (4)
Name the two ways exchange rates are quoted? (4)
What are the steps that need to be taken to determine an exchange rate? (6)
List three effects of a strong currency? (6)
What is the multiplier effect and its link to the GDP? (4)
Questions
What does the abbreviation EFT stand for? (2)
List four advantages of using EFTs. (8)
What is a telegraphic transfer or SWIFT transfer? (4)
Name one advantage of using a telegraphic transfer? (2)
List four advantages of using the internet to make payments? (8)
List four disadvantages of using the internet to make payments? (8)
Explain what a credit card is? (4)
List three advantages of using a credit card to make payments? (6)
Explain the phrase foreign market share? (4)
The two main categories of foreign markets are? (4)
Questions
What are the two main objectives in marketing South Africa as a destination? (4)
What is the core business of South African Tourism (SAT)? (2)
Name three marketing activities that SAT undertakes? (6)
What are the segments that SAT divides the market into? (14)
Name two international trade expos that SAT participates in? (4)
Name two local trade expos that promote South Africa? (4)
Explain how SAT is funded? (8)
Questions
Explain what the phrase bottom line means? (4)
Explain what the phrase triple bottom line means? (4)
Name two things you can do to help water and energy management? (4)
What are the three R's in waste management? (6)
Explain what the phrase environmentally friendly building means? (4)
List three ways in which Fair Trade promotes sustainable and responsible tourism. (6)
What is meant by the term Corporate Social Investment? (4)
Questions
What is the concept behind World Heritage Sites? (8)
What is the role of UNESCO? (2)
What are the three types of World Heritage Sites? (6)
What are the eight World Heritage Sites in South Africa? (16)
Questions
Explain what the phrase customer feedback means? (4)
What are the top four reasons for getting customer feedback? (8)
List six methods a company can use to obtain customer feedback? (12)
What steps need to be taken to analyse customer feedback? (8)
List six advantages that good service delivery have on an organisation’s business profitability? (12)
Questions
List six factors that contribute towards the professional image of a company? (12)
List five factors that contribute towards the professional image of staff? (10)
The Employment Act applies to all employers and workers, but excludes who? (8)
Which details are normally included in an employment contract? (10)
The Basic Conditions of Employment Act stipulates that workers should not work more than how many hours per week? (2)
The Basic Conditions of Employment Act stipulates that workers should be paid what rate for overtime? (2)
Explain what the phrase code of conduct means? (4)
Give two examples of organisations in South Africa that have codes of conduct? (4)
Answers
Answers
A global event is an organised event involving people from countries from around the world. There are many different types of global events and they can attract a lot of media attention.(4)
The Olympic Games is the largest sporting event in the world, the FIFA Soccer World Cup is the second largest sporting event in the world, the Tour de France cycling event is the third largest sporting event in the world and is held mainly in France. (4)
The word indaba is an isiZulu word meaning ‘a meeting of elders’ but is used as a general term for meetings, exhibitions, and conferences. The Tourism Indaba is South Africa’s tourism showcase. It is the largest incoming travel trade exhibition in Africa and is held annually.(6)
Generation of foreign exchange income, investment, the multiplier effect as money spent by a tourist circulates through the economy, development of infrastructure in the host country, job creation, future growth in international tourism. (12)
Facilities built for the event, may not be suitable for domestic use after the event, during the event, domestic tourism in the host country normally slows down, pollution of areas in and around the places used during the event, possible security risks, it might take a long time for the country to pay off this debt, construction workers involved in building roads and other facilities in preparation for the event could lose their jobs once the construction work is completed. (12)
Civil war, terrorism, general unrest. (6)
Natural disasters, diseases, Tsunamis, earthquakes, Global recession, accidents. (2)
Travellers who have already booked will may cancel their trips. Tourists who haven’t yet booked trips to affected areas delay their bookings, or may go elsewhere. Tour operators avoid booking trips to affected countries. Airlines suspend their flights to affected areas. (8)
Malaria, yellow fever, bird flu, swine flu. (4)
A tsunami is a series of very large ocean waves caused by an underwater earthquake or volcanic eruption which damage infrastructure, buildings, attractions, ports, coastlines and beaches.(4)
A tourist profile is a summary of personal information and facts relevant to the tourist’s wants and expectations. The tourist profile helps the travel agent plan a tour and make sure that the needs of the tourist are met. (4)
A valid passport, a valid visa, sufficient funds to cover their stay in the country, a return ticket, or onward ticket to another country, international law requires travellers crossing the borders of countries where yellow fever is endemic, to have a yellow fever vaccination. (10)
An identity number, two passport photographs, fingerprints must be taken if aged 16 years or older, a fee dependent on the type of passport applied for. (8)
DST is a way of making better use of daylight by setting the clock ahead during summer months (thus losing one hour) when DST starts, and setting it back again one hour in the winter months (thus gaining one hour) when DST ends. (4)
The phrase time zone refers to any of the 24 longitudinal divisions of the earth's surface in which a standard time is kept, the primary division being that bisected by the Greenwich meridian. Each zone is 15° of longitude in width, with local variations, and observes a clock time one hour earlier than the zone immediately to the east. (4)
Jet lag is a general feeling of fatigue and disorientation often experienced by travellers by jet aircraft who cross several time zones in relatively few hours. (4)
They do not drink alcoholic beverages the day before their flight, during the flight, or the day after the flight, They do not drink caffeinated beverages before, during, or just after a flight, They drink plenty of water to offset the effects of the dry air in the plane, They do not eat too much on the plane, They exercise their legs from time to time while they are seated for their flight, They get up and walk around every hour or two, They do not take sleeping pills, They do not nap for more than an hour at a time, They break up long-haul trips across many time zones, if feasible, with a stay in a city about halfway to their destination, They wear comfortable clothes and shoes, They make use of sleeping aids. (8)
Earth is divided into the Northern and Southern Hemispheres by the equator, and the Eastern and Western Hemispheres by the Greenwich Meridian.(4)
Step 1: Locate the place for which you already know the time and day on a time zone map. Step 2: Locate the place for which you wish to know the time and the day of the week on a time zone map. Step 3: Count the time zones between the two places Step 4: Calculate the time by either adding or subtracting an hour for each time zone, depending on whether you are moving east or west. Step 5: If you have crossed the International Date Line, identify the day. (10)
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Tourist attractions are places that tourists like to visit, such as national parks and heritage sites. An icon is a tourist attraction that is world famous and comes to represent or be symbolic of the country or city in which it is located. (4)
Icons are unique and tourists find them fascinating because they are the only one of their kind in the world. (2)
Robben Island and Nelson Mandela. (2)
(Students can list any ten of the following below) Australia: Sydney Opera House, Ayers Rock/Uluru-Kata Tjuta National Park. Brazil: The Statue of Christ the Redeemer Canada: Niagara Falls Italy: The Colosseum, The Leaning Tower of Pisa, Venice, Vatican City Egypt: The Great Pyramids of Giza, The Sphinx Germany: Berlin Wall and the Brandenburg Gate, The Black Forest China: The Great Wall of China Israel: The Dome of the Rock, The Wailing Wall Greece: The Parthenon India: The Taj Mahal Turkey: The Blue Mosque France: The Eiffel Tower, The French Riviera Japan: Mount Fuji Mexico: Chichén Itzá (Yucatan) Jordan: Petra Nepal: Mount Everest Saudi Arabia: Mecca Switzerland: The Swiss Alps Netherlands: Mill Network at Kinderdijk, Elshout Peru: Machu Picchu (Cuzcu) Poland: Auschwitz Concentration Camp Portugal: The Algarve Spain: Alcazar of Segovia, Bullfights Thailand: Floating markets Russia: The Kremlin, Red Square United Kingdom: Big Ben, Buckingham Palace, Tower of London, London Bridge United States of America: The Statue of Liberty, The Grand Canyon. (20)
Actual number of visitors exceeds the target number of visitors, repeat visits, income generated exceeds target figures, positive impact on local community and environment. (8)
Is an effect in economics in which an increase in spending produces an increase in national/regional income and consumption greater than the initial increase. (4)
Good induction programmes and continuous training.(4)
Transport to the attraction, Transport at the attraction, Parking, Accommodation, Toilet facilities, Information, Support facilities and services. (14)
Yes. (2)
Marketing, Income and financial management, Human resources, visitor management, Operation management. (10)
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The phrase foreign exchange refers to the exchange of one currency for another, or the conversion of one currency into another currency. Foreign exchange also refers to the global market where currencies are traded virtually around-the-clock. The term foreign exchange is usually abbreviated as "forex". (4)
The GDP is a measure of a given country’s national income. GDP is a measure of all the goods and services produced domestically, usually in a period of one calendar year. The components included are consumer spending, investment made by industry, value of exports minus value of imports, and government spending. (4)
Strong currency, also known as a hard currency, refers to a currency when it is worth more relative to other currencies. A weak currency, also known as a soft currency, is a currency with value that has depreciated significantly over time against other currencies and will fluctuate erratically or depreciate against other currencies. (4)
(Any three of the following below)
A weak currency is good for nations that have more exports than imports because their exports will become cheaper for foreign buyers.
A weak currency will stimulate manufacturing and export to areas with stronger currency.
There will be an increase in manufacturing and job creation if the demand for exports increases.
More foreign tourists will be able to afford to visit countries with weak currencies as it will increase their purchasing power.
Imports become more expensive for the countries with weak currencies.
Higher prices of foreign products increase the cost of living in countries with weak currencies.
Purchasing power weakens for people in countries with weak currencies.
A weak currency has a negative effect for people planning to travel to areas with a strong currency. (6)
Inflation, Interest rates, Trade balance, Terms of trade, Government debt, Political and economic instability, Employment outlook of a country. (14)
It makes international travel for South Africans more expensive, It makes travelling in South Africa cheaper for foreign tourists.(4)
The bank buying rate, The bank selling rate.(4)
Step 1: Identify the exchange rate of the currency you need and find the ISO code. For example, the currency code of the rand is ZAR, while that of the US Dollar is USD. Step 2: Look up the exchange rate for your two currencies. Step 3: Calculate the exchange rate by looking at a currency pair (two currencies). The first currency in the pair, known as the base currency, is the transaction currency and the second currency is the payment currency. (6)
(Any of the three below)
Imports become cheaper for the countries with strong currencies.
Imported products and services, especially fuel, become more affordable.
Exports become more expensive. Countries with strong currencies will export less as the demand will decrease.
Domestic manufacturing will decrease as there is less demand from both the domestic and foreign markets.
Fewer foreign tourists will be able to afford to visit countries with strong currencies as it will decrease their purchasing power.
Purchasing power strengthens for people in countries with strong currencies.
A strong currency has a positive effect for people planning to travel to areas with a weak currency. (6)
Every time there is an injection of new demand into the circular flow there is likely to be a multiplier effect. This is because an injection of extra income leads to more spending, which creates more income, and so on. The multiplier effect refers to the increase in final income arising from any new injection of spending. (4)
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Electronic fund transfer (2)
It is safe and secure, It is efficient and fast, It is less expensive than paper cheque payments and collections, Money can be transferred throughout the world. (8)
Telegraphic transfers are a method of electronic funds transfer from one person or institution to another. A wire transfer can be made from one bank account to another bank account or through a transfer of cash at a cash office. Wire transfer systems are intended to provide more individualized transactions than bulk payment systems. (4)
(One of the two listed below) If you are stuck overseas without cash, someone at home can send you money electronically within a day OR You do not need Internet banking as the banks send the information directly to each other. (2)
They can save time, No need to stand in long queues to pay a bill, People can log into their accounts at any time to get an up-to-date statement of their transactions, Low transaction costs/fees. (8)
No internet access can cause late payments, There is no direct contact with the business from which a product or service is purchased, Computer crimes may result in money being stolen, Criminals record a user’s keystrokes and then use this information to illegally access accounts. (8)
A card issued by a financial company giving the holder an option to borrow funds, usually at point of sale. Credit cards charge interest and are primarily used for short-term financing. Interest usually begins one month after a purchase is made and borrowing limits are pre-set according to the individual's credit rating. (4)
Cards can be used to buy expensive items as the debt can be paid off over time, They avoid having to carry large amounts of cash, Most businesses accept credit cards as a form of payment.(6)
Foreign market share is the portion of the inbound tourism market that a specific country controls and includes both the number of tourists and the amount they spend. (4)
Land markets and air markets.(4)
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Increase in annual volume of foreign arrivals to South Africa and increase in international awareness of South Africa as a travel destination. (4)
Marketing South Africa as a destination, both domestically and internationally. (2)
Participation in major travel shows both locally and internationally, Advertising, public relations and direct mailing campaigns, Holding educational work sessions with the international partners of South Africa’s travel industry. (6)
Core markets, investment markets, tactical markets, watch-list markets, markets of strategic importance and strategic air link or hub markets. (14)
ITB (Berlin) and the World Travel Market (London) (4)
Tourism Indaba and the Getaway Show. (4)
SAT needs a great deal of funding because international marketing is expensive. Tourism Marketing Levy South Africa (TOMSA) was set up in 1998 to raise additional funds for the marketing of destination South Africa. It is a private sector initiative. South African Tourism (SAT) makes use of these funds to promote the country as a preferred tourist destination, both locally and internationally. The TOMSA levy is 1% of each confirmed booking. The collection of the TOMSA levy by tourism businesses is voluntary. The amounts paid are not the same as paying a tax to the business. The tourist pays the levies and the business just acts as a collector of the levies. These levies are paid to the Tourism Business Council of South Africa (TBCSA), which administrates TOMSA. (8)
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The phrase bottom line refers to the bottom line of a financial statement, called the income statement. This line shows how much profit a company has made in a particular period.(4)
As international tourism continues to grow, governments have realised that tourism has more than just an economic impact on a country. Tourism also has social (people) and environmental (planet) impacts. These two aspects are added to the economic (profit) aspect to form the triple bottom line approach. If profit was the only objective, human and natural resources could be exploited so balanced approach is required. (4)
Turning of unused appliances and fixing leaking taps. (4)
Reduce, re-use and re-cycle. (6)
Environmentally friendly building is the construction and design of new buildings, such as hotels, which are designed to have the minimal negative impact on the environment both during building and once operational. (4)
(Any three below) Creating awareness of sustainable tourism issues, Researching better ways of implementing and planning sustainable tourism, Advocacy of sustainable tourism issues to tourism authorities, Building capacity through training, facilitating a tourism Fair Trade certification programme, the first of its kind in the world. (6)
Corporate social investment is how companies help their communities. They set aside money, time or expertise for local nonprofit organizations to use to provide solutions for significant social problems. (4)
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Heritage is the legacy preserved by past generations for future generations. In order to be given World Heritage status, sites must have outstanding natural, cultural or historical value and meet at least one of UNESCO’s ten selection criteria. A country can apply to the UNESCO World Heritage Committee for a site to be proclaimed a World Heritage Site. A place that is declared a World Heritage Site is proclaimed by the Minister of Environmental Affairs and Tourism by notice in the Government Gazette and thereafter included in the World Heritage List. An example is Robben Island. (8)
UNESCO is responsible for the protection and development of heritage. (2)
Cultural: sites accorded the status on the basis of their tangible and intangible cultural heritage Natural: sites accorded status on the basis of their natural heritage Mixed: sites accorded status on the basis of both cultural and natural heritage.(6)
Mapungubwe Cultural Landscape, Cradle of Humankind, Richtersveld Cultural and Botanical Landscape, Robben Island, iSimangaliso (Greater St Lucia) Wetland Park, Vredefort Dome, uKhahlamba/Drakensberg Park, Cape Floral Region. (16)
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Customer feedback is information coming directly from customers about the satisfaction or dissatisfaction they feel with a product or a service. Customer comments and complaints given to a company are an important resource for improving and addressing the needs and wants of the customer. The information is procured through written or oral surveys, online forms, emails, letters, or phone calls from the customer to the company. (4)
Study the feedback, Identify most common complaints, Decide on an action plan, Start the intervention process. (8)
Increased sales, Customer loyalty, Enhanced public image, More effective employees, Motivated staff members, Reduced marketing costs.(12)
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Company image, Company staff, Physical appearance and product packaging, Company customer policies, Marketing material, Company environmental policies.(12)
Uniforms, Appropriate dress code, Good personal hygiene and grooming, Interaction with customers, Good communication skills. (10)
The National Defence Force, The National Intelligence Agency, The South African Secret Service, Unpaid volunteers working for charity. (8)
Workers are not allowed to work more than 45 hours a week or nine hours a day. (2)
Overtime must be paid at 1,5 times the normal wage. (2)
A code of conduct is a set of rules outlining the responsibilities of or proper practices for an individual, party or business. The code of conduct thus takes the aims and objectives of the organisation into account. The code of conduct contains procedures to follow in certain situations and requires certain behaviours.(4)
South African National Parks and the Southern Africa Tourism Services Association (SATSA). (4)