CONSUMER STUDIES
GRADE 12
NATIONAL SENIOR CERTIFICATE EXAMINATIONS
MAY/JUNE 2021
QUESTION 1: SHORT QUESTIONS
1.1
1.1.1 A✓ Remembering, easy (Focus, p.157; Successful, p.173) (1)
1.1.2 D✓ Remembering, easy (Focus, p.169; Successful, p.190) (1)
1.1.3 C✓ Understanding, easy (Focus, p.161; Successful, p.177) (1)
1.1.4 B✓ Remembering, easy (Focus, p.98; Successful, p.118) (1)
1.1.5 D✓ Remembering, easy (Focus, p.93; Successful, p,113) (1)
1.1.6 D✓ Remembering, easy (Focus, p.104; Successful, p.126) (1)
1.1.7 C✓ Understanding, moderate (Focus, p.73; Successful, p.82) (1)
1.1.8 B✓ Understanding, easy, (Focus, p.90; Successful, p.107) (1)
1.1.9 C✓ Applying, easy (Focus, p.50; Successful, p.51) (1)
1.1.10 D✓ Understanding, easy (Focus, p.47-50; Successful, p.50-51) (1)
1.1.11 C✓ Remembering, easy (Focus, p.120; Successful, p.139) (1)
1.1.12 B✓ Remembering, easy (Focus, p.130; Successful, p.149) (1)
1.1.13 A✓ Remembering, easy (Focus, p.148; Successful, p.162) (1)
1.1.14 D✓ Remembering, easy (Focus, p.128; Successful, p.146) (1)
1.1.15 A✓ Understanding, easy (Focus, p.126; Successful, p.171) (1)
1.1.16 B✓ Remembering, easy (Focus, p.22; Successful, p.29) (1)
1.1.17 A✓ Remembering, easy (Focus, p.41; Successful, p.42) (1)
1.1.18 D✓ Understanding, moderate (Focus, p.13; Successful, p.10-11) (1)
1.1.19 C✓ Understanding, moderate (Focus, p.19; Successful, p.22-24) (1)
1.1.20 B✓ Understanding, moderate (Focus, p.30; Successful, p.29) (1)
1.2
1.2.1 B✓ (1)
1.2.2 G✓ (1)
1.2.3 D✓ (1)
1.2.4 C✓ (1)
Understanding, moderate (Focus p.127-128; Successful p.146-147)
1.3
1.3.1 Grey goods/ parallel imports✓
1.3.2 Phishing/ scam✓
1.3.3 Pyramid scheme✓
1.3.4 Exemption clause✓
1.3.5 Guarantee✓ (5)
Remembering, moderate (Focus, p.155-162; Successful, p.173-179)
1.4 B✓
D✓ (Any order)
(2)
Understanding, moderate (Focus, p; 49-51; Successful, p.50-53)
1.5 A✓
C✓
F✓ (Any order) (3)
Understanding, moderate (Focus, p; 16 -19; Successful, p.21-25)
1.6
1.6.1 D✓ iii✓ (2)
1.6.2 A✓ v✓ (2)
1.6.3 E✓ ii✓ (2)
Analysing, difficult (Focus p.79-80; Successful p.91-94)
[40]
QUESTION 2: THE CONSUMER
2.1 Give THREE examples of indirect taxes that consumers pay on goods and services.
- Value added tax (VAT)✓¹
- Excise duty/ sin/ liquor/ cigarette tax✓²
- Import duty✓³
- Licences (car/ television/ fishing/ drivers/ hunting)✓⁴
- Fuel levy/ road accident fund/ emission tax✓⁵
- Environmental tax/ levy✓⁶
- Sugar tax✓⁷
- Air passenger tax✓⁸
(Any 3) (3)
Remembering, easy (Focus, p.164-165; Successful, p.181-183)
2.2 Name TWO ways of using energy more efficiently when lighting a home.
- Switch off lights when they are not used/ only light rooms that you are in/ use lamps with timers/ automatic switch control/ movement sensors.✓¹
- Use bulbs with a lower wattage.✓²
- Replace conventional light bulbs with energy saving/ compact fluorescent lamps (CFL)/ LED lights.✓³
- Install solar panels to charge batteries on which lights can work/ use solar bulbs that can be charged and used at night to light the house.✓⁴
(Any 2) (2)
Remembering, easy (Focus, p.173; Successful, p.192)
2.3 Discuss the impact of the production of eco-bricks on:
2.3.1 Water pollution
Less water pollution✓¹ and the plastic won't end up in rivers and dams.✓²
2.3.2 Municipal service delivery
- Municipalities are responsible for refuse removal.✓¹
- There will be less refuse to remove✓²as plastic waste will be used for making eco-bricks.✓³ (Any 2) (2)
Applying, moderate (Focus, p.182; Successful, p.203)
2.4 Explain the role that communities should play to help reduce the debt of their municipality.
- Pay for the water✓¹ and electricity/ avoid illegal connections✓² to reduce the debt of municipalities.
- Install pre-paid water/ electricity metres as it is paid for in advance.✓³
- Pay for their rates and taxes on time✓⁴ in order for municipalities not to get into debt.
- Do not destroy the infrastructure✓⁵ in order to avoid the cost of repairs for the municipality.
- Clean up campaigns/ community clean-up projects/ recycle projects in communities will lessen the financial burden on municipal resources/ communities should not litter.✓⁶ (Any 3)
(3)
Applying, difficult (Focus, p.185; Successful, p.205)
2.5 Identify TWO unfair business practices by the shop owner.
- The shop owner made a false promise/ misrepresentation about the bed supporting one's back while sleeping.✓¹
- The bed had a two-year guarantee but the retailer refused to repair or replace the bed.✓²
(2)
Understanding, easy (Focus, p.157; Successful, p.174)
2.6
2.6.1 Explain the term interest rate.
- Interest is the amount/ money/ percentage✓¹ that a financial institution or credit provider charges for the use of money.✓²
OR - The rate at which borrowers pay interest for the money they borrow✓³ from lenders expressed as a percentage✓⁴ of the total sum borrowed/ the principle amount for a specific period. (2)
Remembering, easy (Focus, p.166; Successful, p.183)
2.6.2 Analyse how consumers with home loans are affected by the change in the repo rate.
- When the repo rate decreases, the bank/ financial institution decrease the interest rate payable on home loans./ Interest rates decreased from 10% to 9,75%/ decrease by 0,25%.✓¹ Consumers thus pay less✓² interest on their home loans.
- Consumers will have more disposal income✓³ that will contribute to increasing their buying power.✓⁴
- Consumers may take out more loans/ second bond to buy a second property/ to improve their properties since the interest rate will be lower and they may be able to afford to pay back their loans.✓⁵
- If consumers do not reduce their current bond instalment/ keep on paying the same instalment✓⁶ they will be able to pay off their bond in a shorter period.✓⁷
(Any 4) (4)
Analysing, difficult (Focus, p.166; Successful, p.183-184)
[20]
QUESTION 3: FOOD AND NUTRITION
3.1
3.1.1 Define the term hypoglycaemia.
A condition in which the blood glucose level drops/ falls✓¹ abnormally low.✓² (2)
Remembering, easy (Focus, p.71; Successful, p.78)
3.1.2 Name TWO ways to prevent hypoglycaemia.
- Eat regular meals and snacks.✓¹
- Eat low-GI foods (with every meal and snack).✓²
- Avoid eating high-GI foods/ carbohydrates/ high energy drinks/ high energy snacks between meals.✓³
- Combine high-GI with low-GI/ with protein rich foods.✓⁴
(Any 2) (2)
Remembering, easy (Focus, p.71; Successful, p.79)
3.2 Suggest how a person can control his/her salt intake to manage hypertension.
- Use salt/ sodium/ sodium chloride sparingly/ do not use more than 5g of salt per day/ avoid eating too much salt.✓¹
- Herbs and spices can be used to flavour food instead of salt.✓²
- Reduce the intake of processed/ fast food/ take-aways/ convenience food✓³ as they contain hidden salt.
- Do not add extra salt to food.✓⁴
(Any 2) (2)
Remembering, easy (Focus, p.77; Successful, p.87-88)
3.3 Discuss how the nutrients lacking in a vegan diet could lead to the following:
3.3.1 Osteoporosis
- Calcium will be lacking✓¹ because vegans do not eat dairy✓² therefore the bones will be brittle/ weak/ less dense.✓³
- Calcium builds strong bones/ increases bone density✓⁴ and therefore helps to prevent osteoporosis.
- Vegans may lack phosphorus and vitamin D✓⁵ which helps with the absorption of calcium✓⁶ these are found in oily fish✓⁷ and dairy products.
(Any 3)(3)
3.3.2 Anaemia
- Animal products are the best source of iron✓¹ and are lacking in a vegan diet.
- Iron is necessary for the formation of haemoglobin/ red blood cells to prevent anaemia/ lack of Iron will lead to insufficient formation of haemoglobin/ formation of red blood cells.✓² as a result a reduced amount of oxygen is carried to the body cells.✓³
- Vitamin B 12✓⁴ is only found in animal sources✓⁵ and a lack of Vitamin B12 may cause anaemia.
(4)
Understanding, moderate (Focus, p.75-76; Successful, p.89-91)
3.4
3.4.1 Name THREE symptoms of tuberculosis.
- Chest pains✓¹
- (Severe) cough✓²
- Blood in sputum✓³
- (Muscle) weakness✓⁴
- Night sweats✓⁵
- Fever✓⁶
- Loss of appetite✓⁷
- Weight loss✓⁸
- Shortness of breath✓⁹
- Tiredness/ fatigue✓¹⁰
(Any 3) (3)
Remembering, easy (Focus, p.89; Successful, p.104)
3.4.2 Write a paragraph to explain how so many learners could have been infected by the disease.
Learners could have been infected with TB when an infected person coughed/ sneezed on their hands✓¹ without covering their mouths.✓² Tiny droplets of mucus and saliva could have spread in the air✓³ and these droplets transmitted the disease to others who inhaled them. Learners at the boarding school live close to each other✓⁴ and they breathe the same air for prolonged periods of time and therefore they could have infected each other, due to little/ no ventilation.✓⁵ The learners could have eaten food on which tiny droplets of mucus/ saliva had landed✓⁶ and the disease could have spread.✓⁷ Staff preparing the food could have been infected and spread the disease to the food.✓⁸ (Any 5)
(5)
Applying, moderate (Focus, p.89; Successful, p.104)
NOTE: Deduct ONE mark if not written in paragraph format
3.5 Give FOUR reasons why a person suffering from anorexia nervosa ends up losing weight to a dangerous point.
- A distorted body image/ wants a perfect body image/ the person saw themselves as being overweight✓¹ and tried to lose weight to become thinner and thinner.✓²
- Irrational/ intense fears of gaining weight/ becoming fat, obsession with kilojoule intake although the person is underweight.✓³
- Exercise excessively.✓⁴
- Purging: over use of diet pills/ laxatives/ enemas/ vomiting.✓⁵
- Restricted food intake/ kilojoules much less than required✓⁶ to the point of dangerous and excessive weight loss.
- Eat very little/ starve excessively.✓⁷
(Any 4) (4)
Understanding, moderate (Focus, p.82; Successful, p.94-95)
3.6 Explain how food irradiation can help South African households to be food secured.
- Irradiation reduces/ destroys micro-organisms therefore food will last longer,✓¹ this reduces wastage/ disposal of food ✓² and more food will be available to South African households.
- Delays the ripening of fruit/ sprouting/ greening of potatoes/ onions/ garlic✓³ thus the shelf-life/ eating quality/ freshness of food is lengthened.✓⁴ It makes it easier to transport/ less damage during transporting.✓⁵ Households can therefore have food for longer as food spoilage is reduced.✓⁶
- It destroys pathogenic bacteria✓⁷ which prevents food-borne diseases✓⁸ and the food is safe to eat ✓⁹ and available for longer.
- Destroys salmonella bacteria✓¹⁰ so it improves the shelf life of raw meat, fish and chicken.✓¹¹
(6)
Understanding, moderate ((Focus, p.105; Successful, p.127)
3.7
3.7.1 Identify the type of fat abundant in the dishes above.
Saturated/ animal fats/ trans fatty acids✓ (1)
Remembering, easy (Focus, p.74; Successful, p.84)
3.7.2 Evaluate the suitability of the fast foods above for the prevention and management of coronary heart disease.
- Patties/ cheese/ fries/ milk shake are all high in saturated fats/ animal fat/ lots of fat✓¹ and trans fat✓² which causes the cholesterol/ low-density lipoprotein (LDL) to build up in the arteries/ increase the risk of coronary heart disease.✓³
- This causes the gradual narrowing of the blood vessels,✓⁴ the cholesterol eventually forms plaque which causes the arteries to narrow, thicken and harden leading to atherosclerosis.✓⁵
- The single burger is more suitable than the other burgers as it contains less cheese and fewer patties.✓⁶
- White bread rolls contain little fibre,✓⁷ fibre is necessary to lower cholesterol levels.✓⁸
- The take away dishes contain too much salt✓⁹ that increases the blood pressure✓¹⁰ which is a risk factor of coronary heart disease.
- Coke/ soda/ candy/ sweets/ milks shakes increase the kilojoule/ sugar intake✓¹¹ that will contribute to obesity,✓¹² increasing the risk of coronary heart disease.✓¹³ (Any 7) (7)
Conclusion: The foods are not suitable for the prevention and management of coronary heart disease.✓¹⁴ (1)
Evaluating, difficult (Focus, p.74; Successful, p.83)
[40]
QUESTION 4: CLOTHING
4.1 Explain the term fashion.
Style/type of clothing✓¹ worn by the majority/ most/ many people✓² at a specific time and place.✓³
(Any 2) (2)
Remembering, easy (Focus, p.48; Successful, p.49)
4.2 Describe the stage in the fashion cycle of the shirt when it was sold for:
4.2.1 R399.00. (Peak)
- Fashion reaches the height of it's popularity/ many people wear it.✓¹
- Fashion is produced in growing numbers.✓²
- Advertised in stores/ magazines /social media.✓³
- Mass production stimulate sales.✓⁴
- Cheaper✓⁵ than at fashion show/ introduction as mass production takes place.✓⁶
(Any 2)(2)
4.2.2 R259.00 (Decline)
- A new fashion trend has begun✓¹ and interest in the old trend is waning/ people are bored with the fashion.✓²
- The item is now “out of fashion”✓³ and fewer consumers want to buy it.✓⁴
(Any 2)(2)
Understanding, easy (Focus, p.50; Successful, p.50)
NOTE: No mark to be allocated for naming the stage of fashion cycle.
4.3 The revival of vintage clothing can be considered to be an environmentally sustainable practice.
Motivate the statement above.
- Buying/ wearing old clothes from a previous era✓¹ means that new fabrics do not have to be produced to manufacture new garments.✓²
- This ensures that fewer natural resources will need to be used/depleted✓³ as fabrics/ garments are reused.✓⁴
- Less clothes are thrown away/ less waste/ less clothing will appear on land fill sites.✓⁵
- Less water and electricity are needed/ lowers carbon footprint✓⁶ as less clothing needs to be made because old clothing items are being reused.
- Less water is wasted✓⁷ as less fabric/textiles are manufactured than usual.
- Land is preserved✓⁸ as fewer plants are planted to manufacture new fabrics/ textiles.✓⁹
(Any 4) (4)
Understanding, difficult (Focus, p.51; Successful, p.53, 67-68)
4.4
4.4.1 Define the term dress-code.
It is a set of rules✓¹ about the type of clothing that the company expects✓² its employees to wear to work. (2)
Remembering, easy (Focus, p.54; Successful, p.57)
4.4.2 Suggest THREE items that can be worn with the three-piece suit to create a neutral colour combination.
- Black/ white/ grey shirt/ blouse✓¹
- Black/ white/ grey tie/ scarf✓²
- Black/ white/ grey handkerchief/ pocket square✓³
- Black/ grey pair of socks/ shoes✓⁴
- Black/ grey belt✓⁵
- Black/ grey handbag/ brief case✓⁶
- Black/ white/ grey (Fedora) hat✓⁷
(Any 3) (3)
Applying, moderate (Focus, p.58-59; Successful, p.61-65)
NOTE: A neutral colour must accompany the clothing item for a mark to be awarded.
4.4.3 Evaluate the suitability of the three-piece suit for a person who works at a law firm.
- The suit is suitable.✓¹ (Conclusion)
- It is formal/ professional/ neat/ presentable✓² and people will take the wearer seriously.
- It will give the impression that the wearer is ready to work/ will do a good job/ assertive/ confident.✓³
- It is classic✓⁴ and will last for many seasons/ years/ it is timeless/ it has simple lines/ accepted by large group of people.✓⁵
- It is versatile because of it's neutral colour and can be worn with a variety of shirts/ accessories/ can be mixed and matched.✓⁶
- It is versatile as the pants can be worn on its own/ the suit can also be worn without the waistcoat.✓⁷
- It is not offensive/ not revealing.✓⁸
(Any 4) (4)
Evaluating, moderate (Focus, p.58-59; Successful, p.61-65)
[20]
QUESTION 5: HOUSING AND INTERIOR
5.1 Name TWO responsibilities of EACH of the following in terms of a housing complex:
5.1.1 Tenant/Lessee
- Pays/ buys electricity for their own units.✓¹
- Take care of the inside/ look after/ keep their own unit clean.✓²
- Pay deposit before moving in.✓³
- Pay rent on time.✓⁴
- Abide by the rules/ terms and conditions of the complex.✓⁵
(Any 2) (2)
Understanding, easy (Focus p.122; Successful p.140-141)
5.1.2 Body corporate
- Responsible for the election of trustees.✓¹
- Controls/ administer/ manage the block/ conducts day to day business of running the complex.✓²
- Pay rates and taxes to the municipality for the complex.✓³
- Pay insurance for the complex.✓⁴
- Pay water and electricity of common areas.✓⁵
- Repair and maintain the common areas/ gardens/ swimming pool.✓⁶
- Taking care of waste disposal.✓⁷
- Provide security for the complex. ✓⁸
(Any 2) (2)
Remembering, easy (Focus p.122; Successful p.140-141)
5.1.3 Lessor/Landlord
- Draws up a lease agreement.✓¹
- Maintenance of the interior part of the unit. ✓²Pays a monthly levy to the body corporate.✓³
- Pay rates and taxes if this is not included in the levy.✓⁴
(Any 2) (2)
Understanding, easy (Focus p.122; Successful p.140-141)
5.2 Discuss the benefits of building a new home.
- It can cost less if the owner is the builder✓¹ as the owner will not be paid.
- The house can be designed to the owner's specifications/ can have everything they want/ suit their needs.✓²
- Latest designs and technology can be included.✓³
- An environmentally friendly house can be created/ use and select materials and systems that are eco-friendly.✓⁴
- The house can be finished per the owner's schedule✓⁵
- Building work can be halted for a while when there are no funds.✓⁶
- Building a house is an investment/ the value of the house increases over time.✓⁷
- There is no inheritance of old problems/ there are no old problems to be dealt with.✓⁸
- The owner can design own garden.✓⁹
- New houses are built in growing/ new developing areas which will help with the resale value of the house.✓¹⁰
(Any 6) (6)
Remembering, moderate (Focus, p.121; Successful, p.138)
5.3
5.3.1 Name Naz's type of home ownership.
- Freehold.✓¹
- Full-title ownership.✓²
(Any 1) (1)
Remembering, easy (Focus, p.121; Successful, p.139)
5.3.2 Describe the type of home ownership named in QUESTION 5.3.1.
- The owner/ buyer/ Naz becomes the legal owner✓¹ of the entire property✓² the land and all the structures/ buildings on it.✓³ (Any 2) (2)
Remembering, easy (Focus, p.121; Successful, p.139)
5.3.3 Explain the term deposit.
A deposit is a down payment✓¹ made at the time of purchase.✓²
OR
The amount of money a buyer has available to contribute✓³ towards the purchase of the home.✓⁴
OR
The amount of money you are required to give in advance ✓⁵ to show your intention to complete a purchase/ to serve as security/ partial payment of a property.✓⁶
(Any 2) (2)
Remembering, easy (Focus, p.126; Successful, p.144)
5.3.4 State the pre-cautionary measures that Naz took with regard to safety after she bought the house.
- Naz installed an alarm system ✓¹ to make it safer.
- She built a wall✓² around the property. (2)
Remembering, easy (Focus, p.122; Successful, p.140)
5.3.5 In terms of Naz's house, name and explain the following:
- TWO types of insurances Naz should have.
- Bond/ Mortgage protection insurance✓¹
This is life assurance✓² to settle the home loan if
something unexpected should happen to her. - Homeowner's (comprehensive) insurance✓³
This will cover any losses should the structure suffer damage as a result of a natural disaster/ accident/ burst geyser/ political unrest/ fire.✓⁴ (4)
- ONE type of insurance the tenant should have.
- Household content insurance✓¹
Which covers the contents of a home, e.g. furniture/ clothing, against loss or damage.✓²
(2)
Understanding, moderate (Focus, p.127-128; Successful, p.145)
5.3.6 Suggest FOUR reasons why Naz was able to rent out her property so quickly.
- 3-bedrooms are suitable for a family with children.✓¹
- Renovated interiors made the house attractive/ modern.✓²
- Has good security/ high walls/ alarm system.✓³
- Close to a school which is convenient for a family with children.✓⁴
- Close to a shopping mall✓⁵ which is convenient.
- There was a demand for rentals in the area as she rented out quickly.✓⁶
(Any 4) (4)
Understanding, moderate (From the scenario)
5.4
5.4.1 Select the most suitable washing machine for Sam and Cecelia's needs.
Front loader✓ (1)
Analysing, moderate (Focus, p.137; Successful, p.156-157)
5.4.2 Support your choice in QUESTION 5.4.1.
- The alarm will notify them when the load is finished/ do not need to watch the machine.✓¹
- The machine is fully automatic✓² reducing human energy consumption.✓³ Easier to use for Cecelia who has arthritis.✓⁴
- The size of the machine is suitable for their needs.✓⁵
- The size is most suitable for a small house.✓⁶
- It is affordable.✓⁷
- It is (non-human) energy efficient/ saves non-human energy/ uses less electricity.✓⁸
- Easy to clean because of metallic finish.✓⁹
- 10 Programmes will suit their needs/ allow choices.✓¹⁰
- Uses the least water/ less water than a top loader.✓¹¹
- Stainless steel drum is durable/ won't chip.✓¹²
(Any 6) (6)
Analysing, difficult (Scenario)
5.4.3 Give reasons why the other TWO washing machines are not suitable for Sam and Cecelia's needs.
- Front loader is bigger/ need more space/ less suitable for a small two-bedroom house.✓¹
- Top loader is very expensive✓² to buy compared to the front loader and twin tub.
- Top loader uses more water than a front loader.✓³
- Top loader will show dirt/ marks easily because of its white colour.✓⁴
- Twin tub is bigger/ need more space/less suitable for a small two-bedroom house.✓⁵
- The twin tub uses more human/ physical energy/ requires too much time/ not fully automatic✓⁶ which is not suitable for Cecelia's arthritis.
- The twin tub uses more (non-human) energy/ electricity.✓⁷
- The twin tub will show dirt/ marks easily because of its white colour.✓⁸
- The enamel drums can chip more easily than the stainless steel drum.✓⁹
- The twin tub has no alarm.✓¹⁰
- The twin tub has only 3 programme cycles which limit their choices.✓¹¹
(Any 4) (4)
Analysing, difficult (Scenario)
NOTE: TWO marks must be allocated for each washing machine.
[40]
QUESTION 6: ENTREPRENEURSHIP
6.1 Define the following terms:
6.1.1 Target market
A specific group of people✓¹ who may want to purchase your product✓²/ with common needs and interest.✓³
(Any 2) (2)
Remembering, easy (Focus, p.20; Successful, p.11)
6.1.2 Sustainable production
Sustainable production is the production of goods to satisfy basic needs✓¹ of consumers and improve their quality of life✓² without harming the environment/ reducing the use of natural resources/ toxic material/ chemicals/ reducing waste and pollution.✓³ (3)
Remembering, easy (Focus, p.26; Successful, p.26)
6.2 State why it is important for an entrepreneur to adhere to product specifications.
- This ensures that the product is always the same✓¹ in terms of appearance/ quality/ size/ weight/ colour and style✓² and that the quality is consistent.✓³
- Customers will get what they expected.✓⁴
- The products will be successful and an entrepreneur will not lose profit because of failures.✓⁵ ( Any 3) (3)
Remembering, easy (Focus, p.16; Successful, p.21)
6.3
6.3.1 State THREE human resources that Lelethu had.
- Passion/ interest in fashion✓¹
- Sewing skills✓²
- Knowledge of fashion and dressmaking✓³
- Creativity✓⁴
(Any 3) (3)
Understanding, moderate (Focus, p.10; Successful, p.17)
6.3.2 Explain why it is important for Lelethu to do a financial feasibility study.
- It will discover the strengths✓¹ and weaknesses✓² of the business idea.
- It will help her decide whether to continue with the business or not/ will give a clear picture of whether the business has the potential for success.✓³
- If the revenue will be enough to cover the costs✓⁴ and make a reasonable profit✓⁵ the business will be viable.
- To determine the start-up costs/ needs of the business.✓⁶
(Any 3) (3)
Remembering, easy (Focus, p.35; Successful, p 35)
6.3.3 Identify FOUR factors that gave Lelethu's business a competitive edge in the market
- Her outfits are unique/ar her ow designs ✓¹
- The garments are made to fit individual customer/ personalized/ satisfy their needs/ fill the gap in the market. ✓²
- None of her customers will wear the same designs ✓³
- Price is reasonable/ affordable. ✓⁴
- She covers bags and shoes to match her garments ✓⁵
- She uses 100% Proudly South African produced cotton fabric. ✓⁶
(any 4)(4)
Applying, moderate (Focus, p.8; Successful, p.11)
6.3.4 Name THREE ways in which Lelethu could advertise her business in the community.
- Electronic media/ radio/ cell phones/ internet✓¹
- Social media/ Facebook/ Instagram/ Twitter/ WhatsApp/ Tik-Tok✓²
- Print media/ local community newspaper/ flyers/ brochures/ posters/ pamphlets/ billboards✓³
- Fashion shows/ display in the community✓⁴
- Customers wearing her garments/ telling others/ word of mouth/ self-advertisement (she wears her own clothes)✓⁵
(Any 3) (3)
Understanding, moderate (Focus, p.30; Successful, p.29-30)
6.3.5 State TWO ways in which Lelethu managed her time effectively.
- She doesn't delay/ postpone tasks.✓¹
- Used holiday time to keep up with orders.✓²
- She didn't take on more orders than she could manage/ she takes a few orders.✓³
(Any 2) (2)
Understanding, moderate (Focus, p.24; Successful, p.25, Scenario)
6.3.6 Comment on the impact of the quality and the availability of the fabric for Lelethu's business.
- The fabric that she uses is produced in South Africa and will therefore always be available✓¹ at a reasonable price.✓² She will not have to wait for fabric to be imported✓³ and doesn't have to pay import tax/ doesn't have to obtain an import licence.✓⁴
- The fabric is 100% cotton which will ensure a good quality end product/.✓⁵ It is cool and comfortable to wear in summer.✓⁶
(Any 4) (4)
Understanding, moderate (Focus, p.13, 21; Successful, p.19, 24)
6.3.7 Calculate the total cost of ONE dress with a mark-up of 30%. Show ALL calculations.
- 3 x R70.00✓¹ = R 210.00
R210.00 + R 10.00 + R 250.00 = R 470.00✓²
R470.00 30%✓³ = R 141.00✓⁴ OR R470.00 ✓⁵ = R141.00✓⁶
Total cost = R 470.00 + R 141.00 = R 611.00✓⁷
OR
R470.00 x 130/100✓⁸✓⁹ = R611.00✓¹⁰
(R monetary value must be in the answer to receive the final mark)
(5)
6.3.8 Analyse why Lelethu's business is likely to show sustainable profitability.
- She makes garments by order✓¹ which means all the products/ garments that she makes are already sold✓² and no middleman takes a cut/ no cost payable for a place to sell the products.✓³
- All the garments are unique/ personalized/ suit her customers✓⁴ and this gives her a competitive advantage/ ensure that she meets her customers' needs.✓⁵
- The garments are affordable✓⁶ and this ensure further future orders✓⁷ which will keep the business sustainable.
- The customers are happy/ satisfied✓⁸and this will ensure that they come back/ spread the news by word-of-mouth✓⁹ and this will sustain her business.
- Low overheads/ expenses✓¹⁰ as she is working from home.✓¹¹
- Her garments fulfil a need in the market✓¹² as they are popular for traditional celebrations.✓¹³
- The fabric she uses is locally produced/ 100 % Proudly South African produced cotton fabric/ quality fabric ✓¹⁴ and will always be available,✓¹⁵ this also fulfil the need of consumers who want to buy locally made products.✓¹⁶
- She offers accessories/ shoes/ bags✓¹⁷ which is an additional service✓¹⁸ that consumers are looking for and this will ensure a sustainable business.
(Any 8) (8)
Analysing, difficult (Focus, p.35; Successful, p.44)
[40]
GRAND TOTAL: 200