INSTRUCTIONS AND INFORMATION
Read the instructions carefully before answering the questions.
SECTION | QUESTION | TOPIC | MARKS | TIME |
A | 1 | Short Questions | 40 marks | 20 minutes |
B | 2 | Map Work and Tour Planning | 50 marks | 50 minutes |
3 | Foreign Exchange | |||
C | 4 | Tourism Attractions | 50 marks | 50 minutes |
5 | Heritage Tourism | |||
6 | Marketing | |||
D | 7 | Tourism Sectors | 30 marks | 30 minutes |
8 | Sustainable and Responsible Tourism | |||
E | 9 | Domestic, Regional and International Tourism | 30 marks | 30 minutes |
10 | Communication and Customer Care | |||
TOTAL: | 200 | 180 |
SECTION A: SHORT QUESTIONS
QUESTION 1
1.1 Various options are provided as possible answers to the following questions. Choose the answer and write only the letter (A–D) next to the question number (1.1.1–1.1.20) in the ANSWER BOOK, e.g. 1.1.21 A.
1.1.1 The requirement, introduced in 2016 by the Department of Home Affairs, that parents visiting South Africa with a child had to produce this particular document had a negative impact on inbound tourism.
1.1.2 This African travel and outdoor show is held annually in …
1.1.3 An example of a CSI policy in a tourism business:
1.1.4 A form of payment that allows for convenient banking but requires access to the internet:
1.1.5 A symptom of malaria:
1.1.6 This icon is located in …
1.1.7 Which of the following is the LEAST likely to reflect the professional image of a company?
1.1.8 … will contribute to universal accessibility for tourists at an attraction.
1.1.9 The $ is the currency that must be exchanged when travelling to …
1.1.10 The ǂKhomani Cultural Landscape World Heritage Site is located at the South African border with …
1.1.11 The time in New York, USA (-5) when the clock strikes 00:00 at New Year in Port Elizabeth, South Africa (+2) on 1 January:
1.1.12 The graph showing the average spend per day by tourists visiting South Africa during quarter 4 for the period 2014 to 2016 indicates the following trend:
1.1.13 A disease that cannot be prevented by vaccination:
1.1.14 Portugal’s most popular region for holidaymakers:
1.1.15 The airline grounded by South African Civil Aviation Authority in May 2018 due to safety issues with nine of its aircraft:
1.1.16 The Comrades Marathon is closely associated with this city:
1.1.17 The first consideration for a travel agent when planning an itinerary:
1.1.18 The last step in an analysis to determine the trend in customer feedback:
1.1.19 When wanting to drive a vehicle in a foreign country a traveller must obtain a … before leaving his/her country.
1.1.20 This world icon is famous for its layered bands of red rock revealing millions of years of geological history:
1.2 Choose the name of a world icon provided in the list below that best completes the descriptions. Write only the name of the world icon next to the question number (1.2.1–1.2.5) in the ANSWER BOOK.
The Dome of the Rock, Black Forest; Jungfrau-Aletsch; Ayers Rock; Blue Mosque; Mecca; Wailing Wall; Berlin Wall |
1.2.1 This popular attraction that features a cascade of domes and six slender minarets is closed to non-worshippers during the six daily prayer times
1.2.2 The remains of a physical barrier that symbolised the division between democracy and communism and lack of freedom during the Cold War
1.2.3 A mountainous region in south west Germany famous for its picturesque villages and the production of cuckoo clocks
1.2.4 A place of prayer and pilgrimage sacred to the Jewish people
1.2.5 This protected area is home to the largest and longest glacier in the Swiss Alps (5 x 1) (5)
1.3 Choose the correct word(s) from those given in brackets. Write only the word(s) next to the question number (1.3.1–1.3.5) in the ANSWER BOOK.
1.3.1 When a traveller exchanges foreign currency in preparation for a holiday, the bank will do the transaction using the (BBR/BSR).
1.3.2 When money filters through the economy of a region/country benefitting various organisations this is known as the (multiplier effect/GDP).
1.3.3 (Tokyo, Japan/Paris, France) will host the 2020 Summer Olympic Games.
1.3.4 Mapungubwe Cultural Landscape World Heritage Site is located in (Gauteng/Limpopo).
1.3.5 Visa and MasterCard are financial service corporations that (issue credit and debit cards/provide international payment networks). (5 x 1) (5)
1.4 Choose a word(s) from COLUMN B that best matches the description in COLUMN A. Write only the letter (A–G) next to the question number (1.4.1–1.4.5) in the ANSWER BOOK, for example 1.4.6 H.
COLUMN A | COLUMN B |
1.4.1 Tourism businesses buy goods from manufacturers and suppliers in their area 1.4.2 A South African service providing accurate information to promote economic growth and development 1.4.3 Proof that the traveller is able to support himself in the country that he will be visiting 1.4.4 Assists in promoting South Africa as a choice destination both locally and internationally 1.4.5 A disease transmitted by contact with the bodily fluids of an infected person |
|
(5 x 1) (5)
1.5 Study the images and indicate whether each of the products is regarded as duty free goods, goods to declare or prohibited goods.
1.5.1 Cannabis/Dagga
1.5.2 Perfume
1.5.3 Automatic weapon
1.5.4 150 cigarettes
1.5.5 Endangered animals
(5 x 1) (5)
TOTAL SECTION A: 40
SECTION B: MAP WORK AND TOUR PLANNING; FOREIGN EXCHANGE
QUESTION 2
2.1 Study the World Time Zone Map below, read the information given and answer the questions that follow.
The World Travel and Tourism Council hosted the Global Summit in Seville, Spain on 3 and 4 April 2019. Delegates (Representatives) from many countries travelled to Spain to attend this Global Summit. The South African delegates flew to Madrid, Spain. In Madrid they met with the representatives from England who flew from London. Thereafter, both groups of delegates travelled by train from Madrid to Seville. The 530 km train trip took 5 hours and 20 minutes. |
2.1.1 Study the schematic representation of the itinerary of the visitors from England and answer the question that follows.
The delegates from England departed from Heathrow International Airport in London on their trip to Spain. Calculate the arrival time of flight IB3169 in Madrid if the flying time of their non-stop flight was 02h25m.
Remember that European countries were practicing Daylight Savings Time at the time of the flight.
Show ALL calculations. (4)
2.1.2 Study the schematic representation of the itinerary of the visitors from South Africa and answer the questions that follow.
2.1.3 Upon their arrival in Madrid the South African delegates could have suffered from jet fatigue after their 13h10m trip.
2.1.4 Study the information and diagrams and use the data given to provide the information required.
2.1.5 State TWO travel documents that the South African delegates had to produce on their arrival in Europe. (2)
2.1.6 One of the South African delegates took six bottles of the finest (best) South African wine as gifts for representatives from other world countries.
2.1.7 Safety remains a major concern when travelling internationally.
Advise the South African delegates about TWO considerations they should take into account at the train station while waiting at the station for their train from Madrid to Seville. (2 x 2) (4) [34]
QUESTION 3
3.1 Study the information and the forex table below and answer the questions.
Mr Dlepu from King William’s Town is going on a business trip to England and France. He will be exchanging R20 000,00 for his visit to England and R15 500,00 for his visit to France. |
Tourism region | Currency code | BBR | BSR |
United Kingdom | GBP | 17,66 | 18,36 |
European countries | EUR | 15,88 | 16,47 |
3.1.1 Calculate the amount in pounds that Mr Dlepu will receive when he exchanges the R20 000,00 for his trip to England.
NOTE: Round off your answer to TWO decimal places.
Show ALL the steps of your calculation. (3)
3.1.2 Calculate the amount of foreign currency that Mr Dlepu will have at his disposal while in France after exchanging R15 500,00.
NOTE: Round off your answer to TWO decimal places.
Show ALL the steps of your calculation. (3)
3.1.3 On his return, Mr Dlepu has €25 to exchange for rands.
Calculate the amount he will receive.
NOTE: Round off your answer to TWO decimal places.
Show ALL the steps of your calculation. (3)
3.2 Study the table below and answer the questions.
Exchange rate: ZAR to Euro | |
December 2016 | 14,44 |
December 2017 | 14,77 |
December 2018 | 16,27 |
3.2.1
3.2.2 Refer to your answer to QUESTION 3.2.1 (a) and discuss the effect that the trend mentioned could have on inbound tourism
from European countries to South Africa. (4) [16]
TOTAL SECTION B: 50
SECTION C: TOURISM ATTRACTIONS; CULTURAL AND HERITAGE TOURISM; MARKETING
QUESTION 4
4.1 Study the world icon map and answer the questions that follow.
4.1.1 Give the official names of the icons labelled A, B, E, F, G and H. (6 x 1) (6)
4.1.2 Name the countries in which the icons labelled C and G are located. (2 x 1) (2)
4.1.3 Name the cities, towns or areas in which the icons labelled E, F and H are located. (3 x 1) (3)
4.1.4 Give the official names of the icons labelled C and D where, when visiting, tourists will be able to see the cathedrals. (2 x 1) (2)
4.2 Study the information brochure and answer the questions that follow.
4.2.1 Give ONE example from the brochure to highlight Shambala Private Game Reserve’s sustainable and responsible management plans. (2)
4.2.2 Write a paragraph in which you demonstrate how the provision of a positive visitor experience has contributed to Shambala receiving numerous World Travel Awards. (4 x 2) (8) [23]
QUESTION 5
Study the map and information and answer the questions that follow.
SOUTH AFRICA’S TENTH WORLD HERITAGE SITE Situated in north eastern South Africa, the Barberton Makhonjwa Mountains World Heritage Site is one of the world’s oldest geological structures, with volcanic and sedimentary rock dating back 3,5 billion years – around the time when the first continents were starting to form on the primitive Earth. Despite the rocks being billions of years old they are so well preserved that their fossils faithfully record the earliest bacterial life forms on the planet. [Adapted from www. africageographic.com] |
5.1 Identify the province where the Barberton Makhonjwa Mountains, South Africa’s newest World Heritage Site, is located. (1)
5.2 State the type of world heritage site that UNESCO has proclaimed at the Barberton Makhonjwa Mountains. (2)
5.3 Examine the extract taken from UNESCO’s selection criteria for a site to be included on the World Heritage List.
Criterion vii: “To contain superlative natural phenomena or areas of exceptional natural beauty and aesthetic importance.” [Source: www. whc.unesco.org] |
5.3.1 Identify the criterion that was met by the Barberton Makhonjwa Mountains World Heritage Site. (2)
5.3.2 Explain TWO ways in which the Barberton Makhonjwa Mountains successfully meets the UNESCO selection criterion identified in QUESTION 5.3.1. (2 x 2) (4)
5.4 Study the pictures and information. Answer the question that follows.
Dusty Tracks Off Road Adventures offers scenic, adventure, birding, history, cultural, geological and 4 x 4 tours. Barberton has a Geo-trail in the proclaimed world heritage site and expert guides can be arranged for tours including an in-depth history and geology of the area. [Adapted from www.dustytracks.co.za] |
5.4.1 Discuss how the proclamation of the Barberton Makonjwa Mountains World Heritage Site will result in sustainable growth for Dusty Tracks Off Road Adventures and its tourism partners in the Barberton area. (2 x 2) (4) [13]
QUESTION 6
Study the article below and answer the questions that follow.
SOUTH AFRICAN TOURISM AND KLM USE TAXIS TO ‘DRIVE’ TOURISM IN UNITED KINGDOM (UK) South African Tourism has partnered with KLM Royal Dutch Airlines (KLM) to drive tourism to South Africa. [Adapted from www.tourismupdate.co.za] |
6.1 Identify the travel market segment targeted by South African Tourism in its United Kingdom marketing campaign. (2)
6.2 Explain how the UK campaign plays a key role in South African Tourism’s global marketing strategy. (2 x 2) (4)
6.3 Evaluate how South African Tourism’s campaign partnership with KLM will advantage South Africa as a tourist destination. (2 x 2) (4)
6.4
Guest invoice example |
| |
Accommodation | R1000 | |
VAT | R151,50 |
Explain how the guest invoice example and TOMSA are linked to the South African Tourism campaign in the United Kingdom. (2 x 2) (4) [14]
TOTAL SECTION C: 50
SECTION D: TOURISM SECTORS; SUSTAINABLE AND RESPONSIBLE TOURISM
QUESTION 7
Study the image below and answer the questions that follow.
7.1 Explain to Mr Smith what a contract of employment is. (2)
7.2 List THREE stipulations (terms) that could be included in Mr Smith’s contract of employment. (3 x 1) (3)
7.3 On the office wall you will see a framed code of conduct for PENIKA’s Travel Agency. Discuss the value of a code of conduct for a business. (2 x 2) (4)
7.4 Discuss, giving TWO reasons, the importance of the staff at PENIKA’s Travel Agency presenting a professional image at all times. (2 x 2) (4) [13]
QUESTION 8
Read the case study and answer the questions that follow.
8.1 Original Teabag Designs can be regarded as a business that practices responsible and sustainable tourism.
Write a paragraph in which you discuss this statement. In your paragraph pay attention to the following:
8.2 Explain how the local community could benefit should Original Teabag Designs apply a local procurement strategy in their business. (2 x 2) (4)
8.3 Suggest TWO strategies that Original Teabag Designs could implement to attract environmentally conscious tourists to visit the outlets (shops) at Kronendal and the V&A Waterfront. (2 x 2) (4) [17]
TOTAL SECTION D: 30
SECTION E: DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM; COMMUNICATION AND CUSTOMER CARE
QUESTION 9
9.1 Study the pictures below and answer the questions that follow.
9.1.1 Classify the unforeseen occurrence. (2)
9.1.2 Tourism contributes nearly 30% to the economy of Hawaii’s Big Island.
In a paragraph, discuss FOUR ways in which the unforeseen occurrence could have had a negative impact on the tourism industry. (2 x 4) (8)
9.1.3 Explain the following statement.
Basic misunderstanding about the geographic location of Hawaii hurt tourism businesses even far from the danger zone. (2)
9.2 Study the statistics below and answer the questions that follow.
INTERNATIONAL ARRIVALS IN SOUTH AFRICA | ||
QUARTER 1 (January to March 2017 and 2018) | ||
Q1 2017 | Q1 2018 | |
ARRIVALS (Millions) | 2,6 | 2,8 |
REVENUE (Billions) | R19,0 | R20,7 |
AVERAGE SPEND (R per day) | R730 | R700 |
LENGTH OF STAY (Nights) | 10 | 11 |
[Adapted from www.southafrica.net]
9.2.1 Calculate the increase in tourism revenue in quarter 1 of 2018 compared to quarter 1 of 2017. (2)
9.2.2 Discuss TWO factors that directly contributed to the growth in revenue generated for international arrivals in quarter 1 of 2018 compared to quarter 1 of 2017. (2 x 2) (4)
9.2.3 Suggest ONE factor (reason) that could have had a negative effect on international tourist expenditure in quarter 1 of 2018 compared to quarter 1 of 2017. (2)
9.3 Study the information from the travel review website below and answer the questions that follow.
07 Jul 2018, 13:17 Hi I am due to travel to South Africa, along the garden route from Cape Town to Port Elizabeth, at the beginning of September this year for our honeymoon. Kind regards [Adapted from www.tripadvisor.co.za] |
9.3.1 Advise Lucy on the best alternative payment option for their trip. (2)
9.3.2 Discuss ONE advantage of the payment method identified in QUESTION 9.3.1. (2) [24]
QUESTION 10
Many people turn to social media to complain about bad service. Read the extracts from Facebook below and answer the questions.
10.1 Identify the method used to obtain customer feedback in the above examples. (2)
10.2 Discuss ONE reason why the management of Shosholoza Meyl should pay attention to the complaints from their customers on their Facebook page. (2)
10.3 Suggest ONE benefit for the Shosholoza Meyl if the management were to pay attention to the complaints on their Facebook page and address the issues mentioned by the customers. (2) [6]
TOTAL SECTION E: 30
GRAND TOTAL: 200