TOURISM
GRADE 12
NOVEMBER 2020
MEMORANDUM
NATIONAL SENIOR CERTIFICATE
INFORMATION FOR MARKERS
TOPICS IN THE TOURISM CAPS | ABBREVIATION | |
Topic 1 | Tourism sectors | TS |
Topic 2 | Map work and tour planning | MTP |
Topic 3 | Tourism attractions | TA |
Topic 4 | Sustainable and responsible tourism | SR |
Topic 5 | Domestic, regional and international tourism | DRI |
Topic 6 | Culture and heritage tourism | CH |
Topic 7 | Foreign exchange | FX |
Topic 8 | Communication and customer care | CC |
Topic 9 | Marketing | M |
SECTION A: SHORT QUESTIONS
QUESTION 1
1.1
1.1.1 C✓/Yellow fever
MTP
1.1.2 D✓/the local time of the destination city.
MTP
1.1.3 C✓/goods and services produced in a country annually.
FX
1.1.4 B✓/causes changes to the day and date of a country.
MTP
1.1.5 D✓/Because of the size of the country.
MTP
1.1.6 D✓/Great Pyramids of Giza
TA
1.1.7 A✓/Niagara Falls
TA
1.1.8 C✓/Israel.
TA
1.1.9 C✓/universal
TA
1.1.10 A✓/ Protection and development of World Heritage Sites
CH
1.1.11 B✓/Certificate of service
TS
1.1.12 A✓/Personal hygiene
TS
1.1.13 C✓/payment at double the normal rate.
TS
1.1.14 D✓/environmentally friendly.
SR
1.1.15 B✓/a corporate social investment.
SR
1.1.16 D✓/Excellent
CC
1.1.17 A✓/14 million.
DRI
1.1.18 B✓/Outbreak of COVID-19
DRI
1.1.19 C✓/percentage of the industry earned through inbound tourism to South Africa.
DRI
1.1.20 C✓/Internet
DRI
(20 x 1) (20)
1.2
1.2.1 severe droughts✓
DRI
1.2.2 inadequate flights✓
DRI
1.2.3 film permits✓
MTP
1.2.4 canned hunting✓
SR
1.2.5 negative perceptions✓
DRI
(5)
1.3
1.3.1 brand✓
TS
1.3.2 choosing a name✓
TS
1.3.3 logo✓ / slogan
TS
1.3.4 Marketing material✓
TS
1.3.5 customer service policy✓
TS
(5)
1.4
1.4.1 B✓/social media
CC
1.4.2 A✓/feedback cards
CC
1.4.3 D✓/interviews
CC
1.4.4 F✓/SMS messaging
CC
1.4.5 C✓/e-mail responses
CC
(5)
1.5 San Francisco✓ / -8
MTP
Rio de Janeiro✓ / -3
MTP
London✓ / 0
MTP
Cape Town✓ / +2
MTP
Delhi✓ / +5.5
MTP (5)
Note: Marks to be awarded for the correct order from west to east (or from left to right).
TOTAL SECTION A: 40
SECTION B: MAP WORK AND TOUR PLANNING; FOREIGN EXCHANGE
QUESTION 2
2.1
2.1.1 Transport✓
Restaurants ✓
Hotels✓
Things to do✓
Note: Accept examples as given in the information.
MTP (4)
2.1.2
2.1.3 It saves time, they can do all their travel bookings on-line. ✓✓
It is much cheaper than using a travel agent as all their bookings are done by themselves on-line through the use of technology. ✓✓
2.2
2.2.1 Red channel✓✓
MTP (2)
2.2.2 They have bought electronic equipment worth more than R5 000 and will have to declare it to customs according to South Africa's custom regulations✓✓
MTP (2)
2.2.3 Customs and Immigration✓✓
2.2.4 Customs duty✓✓
Excise duty
MTP (2)
[24]
2.3
2.3.1 The flight will stop over en-route to the final destination at Cape Verde airport for re-fuelling or re-stocking✓✓
2.3.2
Cape Town +2 | San Francisco - 8 |
Time difference Time in San Francisco Flying time Arrival time | = 10 hours✓ = 17:00(-✓) 10 hours = 07:00✓ = 07:00 (+✓) 23 hours = 06:00✓ 22 October ✓ |
OR 06:00 ✓✓✓✓✓ 22 October ✓ |
MTP
(6)
2.3.3
Dallas - 6 | San Francisco -8 |
Time difference Time in San Francisco Flying time | = 2 hours✓ = 08:00(-✓) 2 hours = 06:00✓ = 06:00 (-✓) 3 hours = 03:00 ✓✓ |
OR 03:00 ✓✓✓✓✓✓ |
MTP
(6)
[12]
QUESTION 3
3.1
3.1.1 GBP2500 x✓ 18,29✓
= ZAR45 725✓
FX (3)
OR
ZAR45 725✓✓✓
3.1.2
ZAR1 800 ÷✓14,73✓
= USD122,20✓
FX (3)
OR
USD122,20✓✓✓
3.2 Sustainable tourism practises
Businesses can upgrade the facilities and buildings by ploughing the profits back and make their tourism business more competitive and thus more sustainable in the long term. ✓✓
A balance between economic and environmental benefits for the tourism industry.
A strong rand means that tourism businesses will generate more profits and they need to use these profits to make their businesses more environmentally friendly.✓✓
Job creation
A strong rand means South Africans have more disposable income to spend on tourism products setting the multiplier effect in motion creating more jobs.✓✓
Increase in investor confidence will result in more employment opportunities. (3 x 2)
Note: Consider answers from international and domestic perspectives.
FX (6)
[12]
TOTAL SECTION B: 50
SECTION C: TOURISM ATTRACTIONS; CULTURE AND HERITAGE TOURISM; MARKETING
QUESTION 4
4.1
4.1.1
4.1.2 Europe✓✓
MTP (2)
4.1.3
4.2
4.2.1 Poland✓✓
MTP (2)
4.2.2
4.2.3 Have the icon closed for certain parts of the year allowing for recovery time.✓✓
Limit the number of visitors to the attraction✓✓
Intensify global campaigns to donate money towards restoration projects at Auschwitz.
MTP (4)
Note: Accept examples that can be linked to factors that contribute to the success of an attraction.
Factors contributing to the success of a tourist attraction:
[27]
QUESTION 5
5.1
5.1.1 Cradle of Humankind✓✓
5.1.2 Richtersveld Cultural and Botanical Landscape✓
ǂKhomani Cultural Landscape✓
Note: Accept any order
CH (2)
5.1.3 Cape Floral Region Protected Areas✓
Robben Island✓
Note: Accept any order
CH (2)
5.2 Mpumalanga Province✓✓
CH (2)
5.3 Increase in profitability for the travel agency.✓✓
There will be an increase in demand for tourism products and services in turn expanding the business✓✓
[12]
QUESTION 6
6.1 Getaway Magazine✓✓
M (2)
6.2 Africa’s Travel INDABA✓
Tourism Indaba
M (1)
6.3 They serve as marketing opportunities to promote South Africa.✓✓
To showcase the Southern African region to the world. ✓✓
Create platforms to discuss tourism industry trends. ✓✓
6.4 SATourism ✓✓
[11]
TOTAL SECTION C: 50
SECTION D: TOURISM SECTORS; SUSTAINABLE AND RESPONSIBLE TOURISM
QUESTION 7
7.1
7.1.1 Well groomed – cleanly shaven, hair tied back.✓✓
A neat and tidy dress code as prescribed by their employer.✓✓
Note: Accept examples of professional image.
TS (4)
7.1.2 The dress code is part of their contractual agreement and there should be some form of compensation to continually maintain the professional look. ✓✓
7.2
7.2.1 Code of Conduct ✓✓
TS (2)
7.2.2 The service industry requires constant up-skilling and training. ✓✓
7.2.3 Arguing with a guest✓✓
Inviting a guest into a crew area.✓✓
[14]
QUESTION 8
8.1.1 They are tourists who spend part of their holiday time offering their services without compensation and skills to the area they are visiting.✓✓
Tourists give back to the local community as part of their social responsibility.
SR (2)
8.1.2 Social pillar✓✓
People pillar
SR (2)
8.1.3 They are an accreditation body that provides certification to businesses that comply with the triple bottom line.✓✓
SR (2)
Note: Accept any examples linked to the 6 principles of FTT.
8.1.4 Education:
A program to teach pre-schoolers in the community is implemented.✓✓
Teaching scholars computer skills.
Skills development:
The computer literacy levels of adults in the community are raised through basic computer skills. ✓✓
In the Spirit of Ubuntu:
Support is given to the local orphanage.✓✓ (3 x 2)
8.2
8.2.1 Learning a few basic words in the local language
It shows respect towards the local community✓✓
8.2.2 There will be a flow of foreign investment into the rural community.✓✓
[16]
TOTAL SECTION D: 30
SECTION E: DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM; COMMUNICATION AND CUSTOMER CARE
QUESTION 9
9.1
9.1.1 Skiing✓✓
Note: Accept any examples related to snow/ice sport.
DRI (2)
9.1.2 This is when there is enough snow on the mountains in Switzerland to host the games✓✓✓
9.1.3 It is focussing on the youth from the ages of 15 to 18.✓✓✓
The games include a cultural festival and instil cultural pride.✓✓
9.1.4 Keep them occupied by arranging educational and recreational activities in between sporting items.✓✓
Ensure that all products and service offerings meet the needs and preferences of young people.✓✓
9.1.5 Promote environmental awareness of the area pre/during and post event✓✓
Use technology such as QR codes on water bottles, equipment and on transport to spread the message on how to preserve the environment. ✓✓
9.2
9.2.1 Gauteng✓✓
9.2.2 Gauteng is the gateway into Southern Africa.✓✓
9.2.3 18,3%✓✓ (2)
9.2.4 Limpopo borders another country and all visitors from neighbouring SADC countries are considered tourists✓✓
QUESTION 10
10.1 If customers' complaints are not addressed, they may choose to take their business elsewhere which may result in financial losses for the business✓✓
10.2 A plan of action that a business develops to address the common complaints by the customers.✓✓
The intervention process refers to the plan that was put into action to ensure the continued success of the business. ✓✓ (4)
[6]
TOTAL SECTION E: 30
GRAND TOTAL: 200