ADDENDUM B: Target Market  
QUESTION 1: Introduction to the business idea 

ADDENDUM C: Action Plan of the 2021 AgriGames 
QUESTION 2.1: Funding for the 2021 AgriGames 

ADDENDUM D: Action Plan of the 2021 AgriGames
QUESTION 2.2: Accommodation capacity 

 Building that houses bathing and toilet facilities

 An event where participants compete in various unique games created  or designed around a farm, using farming equipment, farm animals and  farm property

 A commercial business on a working farm, a farm or an agricultural  plant for visitors that provides supplementary income for the owner; 
agritourism and nature tourism businesses can include outdoor  recreation (fishing, hunting, game viewing and horseback riding)

A system for controlling the ventilation and temperature in a building or  vehicle, typically to maintain a cool atmosphere in warm conditions

A substance/ingredient causing a negative reaction of the body, e.g. breaking out in a rash

Something that is intended to make life more pleasant or convenient for  people in a place

Also known as a private investor – an individual who provides financial  backing for small start-ups or entrepreneurs, typically in exchange for ownership in the company

 A level area surrounded by seating, in which sport, entertainment and  other public events are held

The area of open ground found around the large farm building which  usually stores grain, hay, straw, etc. for the livestock on the farm

A fixed bed on a train or other forms of transport

Procedures or measures designed to protect the population against  harmful biological or biochemical substances

A small, stylish hotel, typically situated in a fashionable urban location

The promotion of a particular product or company by means of  advertising and creative design

 The number or quantity of people or things, which can be supported in  an enclosed space, e.g. a hotel can accommodate 500 people

Facilities used or shared by everyone, e.g. gym, public toilets and braai  areas

No longer occupied or used; abandoned, uninhabited

Something highly destructive or damaging

Relates to the types of food eaten in one's daily diet

 A large room that accommodates a number of single beds usually in a  school or institution set-up

A room containing one large bed which sleeps two people

Refers to a flying robot that can be controlled remotely

Anything not harmful to the environment

Plants and animals living in a given area or habitat

A bathroom that immediately adjoins a bedroom and forms part of the  same set of rooms

The activity of setting up a business or businesses and taking on  financial risks in the hope of profit

Government acts as an investor and provides funding in return for a  share in the start-up business

 A short explanation of the key elements in the larger document

Frozen, preheated or pre-cooked food sold in a shop, restaurant or stall  to customers, usually as takeaways

The process of preparing, presenting and serving food and drinks to  customers

Livestock that roam in a natural environment with freedom of movement 

A process of bringing together different ideas to form a single theme

A sum of money given by government or other organisations for a  particular purpose

The cutting or picking of mature crops at the end of the growing season

A person who owns or manages a hotel

A boat that is used as a dwelling/home

The centre of an activity

The place at an airport or at the border of a country where government  officials check the documents of people entering that country

A reward that makes an employee want to work harder

Introducing new ideas; very original and creative in thinking

Combining one thing with another to form a whole

Communication or direct involvement with someone or something

A small kitchen or part of a room equipped and set up as a kitchen

Transmit or receive live video and audio coverage of (an event) over the  internet

The purchasing of goods or services from a local supplier

Gathering information and putting structures in place to ensure that all  arrangements run smoothly

A symbol or other design adopted by a business/event/organisation to  identify its products, uniform, vehicles, etc.

An object kept as a reminder of a person or event; often referred to as a  souvenir

Family members comprising of different age groups coming together for  a holiday

A paved outdoor area adjoining a house

Payments that an individual receives, whether earned or unearned, which includes wages, pensions, social security benefits and retirement  benefits

Testing/Trying something out to see if it works

A small, deep pool that is usually part of an accommodation  establishment or found at the foot of a waterfall

Something that is not allowed

To build (something) again after it has been damaged or destroyed

To restart the tourism industry after the impact of the Covid-19  pandemic 

Make (someone or something) look or feel better

To change the image of (a company, product, etc.) to target a new or  wider market

The one who provides feedback on questions asked

The actual occurrence (happening) of the planned activities

Made in a simple way and relates to the countryside

A small area in a kitchen used for washing dishes 

The full responsibility for the funding of a project

 A catchphrase that communicates a message about the brand of the  business/event

Slow food refers to a slow cooking process, using different free-range kinds of meat from grass-fed animals. It is prepared using natural  ingredients, producing one's own food, and maintaining a strong level of  awareness about the sources of food. The focus is on healthier food  (nutrition), as well as on preserving culture and heritage as they relate  to food.

Things that are purchased and kept as a reminder of a place visited, or  event

The person or organisation that makes the money available to fund a  project

Financial support received from a person (sponsor) or organisation that  pays for the costs involved in a project

The strength and energy required to allow a person to perform an  activity for long periods of time

A company in the first stage of its operations

Requiring or using great effort to undertake a task or activity

An area that is positioned to catch the sun and is open to the sky

Close observation of any movement within set boundaries of an area

The food or cuisine that various cultures prepare and eat in a unique and specific way that has been handed down through many  generations. It has language-specific names, local ingredients and  forms part of cultural identity and heritage.

Start-up companies with a potential to grow need a certain amount of investment. Wealthy investors like to invest their capital in such  businesses. 

A change in form, nature or appearance

How your own brand or product is better and different compared to that  

of your competitors 

The information below provides an explanation of multigenerational tourism.

Multigenerational travel, or travelling with family members, friends, or groups of all ages, is a  trend that has become very popular. Many of us feel there is no time because of the pressure of  work, looking after a family, trying to keep up a healthy diet and exercising when possible. 
The holiday should be a time where whole families and friends can be together. Grandparents  get to spend quality time with grandchildren while parents may have time to enjoy a romantic  meal or day out together, knowing their children are in safe hands. Friends and families can  enjoy quality time together, irrespective of age. 
To make the trip enjoyable for all, it should include a variety of activities, such as adventure  (e.g. quad biking, cooking classes or cultural experiences)  

[Adapted from www.trafalgar.com/real-word/multigenerational-travel] 

Suggestion to the learner: 

1. Highlight the various sources of funding in the article below.
2. Decide which sources will be best for the AgriGames event.
3. Make your recommendation as per instruction.
4. Do NOT plagiarise (Do NOT copy information as is).

FUNDING OPPORTUNITIES FOR SMALL BUSINESSES AND START-UPS

Small business funding in South Africa 
Start-up funding is not easy to find. There are  various types of start-up funding, as explained  below.

Government funding 
The South African government is a supporter of job creation and entrepreneurship in  South Africa. It offers various types of funding for small businesses: 

• Grants: awarded in percentages. A business receiving a 100% grant does not have to  repay the government for the grant. When a lower percentage is received, the remaining  balance must be repaid. 
• Incentives: Businesses that made a profit will qualify for a tax rebate or refund.
• Equity funding: The government acts as an investor and provides funding in return for a  shareholding percentage in the start-up business. 

Depending on the industry and type of business, the applicant may qualify for funding from the  following government sources: 
The Department of Trade and Industry (DTI) 
The DTI is responsible for promoting trade, consumer protection, Black Economic  Empowerment and commercial and industrial policy. 

The Black Industrialists Scheme (BIS) 
Managed by the Industrial Development Corporation. The BIS is a grant that previously  disadvantaged entrepreneurs qualify for on the basis that they already have co-funding. 

Green Fund 
A fund that was specially developed to support green initiatives. 

Tourism Transformation Fund 
A National Empowerment Fund (NEF) initiative. This fund is specifically aimed at supporting  previously disadvantaged entrepreneurs and communities in the tourism industry.

Growth Fund 
This fund is for emerging small, medium and micro-enterprises (SMMEs) that create jobs. The applicant will have to meet certain criteria to qualify for grant funding. 

Technology Innovation Seed Fund 
Application for grant funding of up to R1 million to improve research, develop new technology  and concepts that can be used for further business development. 

National Youth Development Agency (NYDA) 
Businesses involved in any form of youth development or upliftment can apply for NYDA  funding.  

National Empowerment Fund (NEF) and NEF Women Fund 
NEF provides support and funding to black-owned and female-owned businesses. 

Crowdfunding 
Instead of approaching one large entity such as a bank or a single investor, crowdfunding  involves raising small amounts of money from many people. Potential donors are reached by  advertising funding needs on social media.  

Angel investing 
Angel investing is when high-earning or rich investors support small businesses. Often this kind  of investment happens during a phase when the start-up ventures do not qualify for other forms  of traditional funding. Angel funding often takes place in exchange for shares or equity, or there  will be a repayment agreement involved. 

Business incubators 
Incubators are specialists in developing and fast-tracking small businesses with the potential to  grow. They may provide start-up capital and/or other resources, such as office space,  management training, as well as financial and marketing advice. 

Bank loans 
All major banks in South Africa offer business loans. Business bank loans involve a lot of  administration and paperwork and has a long list of criteria that have to be met. Banks usually  provide a more affordable form of business funding than alternative lenders. 

Relief funding 
Small businesses that had to close for a few months, e.g. due to the Covid-19 pandemic, may  be struggling to cover their basic expenses, including salaries. Such companies may apply for  funding from the Solidarity Fund, Governmental SMME Funding, UIF subsidy, as well as through  tax relief. 

[Adapted from www.theworkspace.co.za]

Waking up to nature's most musical soundtrack of birdlife, green fields and cattle  grazing is a reminder of what life sounds like outside the urban environment.  Two wooden farm-style cottages containing three double sharing bedrooms each  overlooking the Nels River on iZintaba Farm. Feel the freedom of open spaces found  within the premises of the cottages. They offer:

Full kitchen 

Patio

Parking 

Linen

Braai area

En suite bathrooms

Tea- and coffee-making  facilities

Cost: R650 per night

Capacity: Maximum of six people per  cottage

Set amongst natural surroundings with afternoon teas and cocktails on the deck in  Nelspruit (Mbombela). Located within a 70 km radius of iZintaba Farm. Stay in the lap  of luxury like a king with five-star treatment at your doorstep.

Wi-Fi 

En suite

Restaurant 

TV

Hairdryer 

Garden

Air conditioning 

Safe

Braai area

Cost: From R2 200 per night,  breakfast included

Capacity: 50 guests sharing in  25 luxury double rooms

5 km away from iZintaba Farm and offers budget accommodation. Comfortable single  bunker beds. Facilities include:

Communal bathroom

Internet

Laundry 

Kitchen

Parking on the premises

Free lockers

Cost: From R 157 per night

Capacity: 10 people in each of the three  dormitory-style rooms

Located onsite on the iZintaba Farm, this park has 30 caravan sites (four people per  caravan). Offering ablution facilities with all the conveniences expected at a top resort – clean, well maintained and serviced daily. Hot water day and night with sculleries and  laundries. Facilities include:

Grassed stands 

Scullery

Cellphone  reception

Wheelchair  friendly

Water points

Braai  facilities

220 volt  electricity

Cost: From R280 per stand per night

Capacity: 120 persons

The B&B is located 5 km from the farm. A double-storey house with six bedrooms.  Unfortunately, no children below the age of 15 are allowed. Facilities include:

Wi-Fi 

Television

Parking on the  premises

En suite bathrooms

Bar fridge in the rooms

Dining area

Cost: From R680 per night 

Capacity: 12 persons (two persons per double room sharing) 

There is nothing to compare with sleeping under the stars in the great outdoors.  Unwind at your campsite after a long day spent at the AgriGames. iZintaba's campsite  with its 15 camping stands is new with modern facilities. 

Two modern ablution blocks

Free Wi-Fi

Parking on the premises

Braai area

Electricity points on each stand

Warm water

Cost: R100 per stand per night

Capacity: Maximum of four persons per  stand

The owners have converted four shipping containers into accommodation for the  2021 AgriGames, which is an affordable choice on the farm. Each container is fully  fitted with a kitchen and en suite bathroom with accommodation for four persons.

Kitchen 

Shower/Toilet

Linen 

Braai area

Pet friendly 

Private patio

Cost: R500 per unit per night

Capacity: Four persons per shipping  container

Situated 43 km away from the host farm of the 2021 AgriGames, this 5-star hotel offers  a variety of amenities and facilities. It offers 46 double sharing en suite rooms with  private access. Come and enjoy the luxuries of this hotel after the daily activities at the  AgriGames.

Private access

Three  restaurants

En suite bathrooms

Free Wi-Fi

24-hour room service

Spa access

Bar fridge in the rooms

Cost: From R5 000 per night per  room

Capacity: 92 persons

The train coach accommodation is located on iZintaba Farm. There are three coaches containing three double rooms each. The bedrooms are luxurious and spacious with  enough indoor and outdoor recreational areas. Facilities include:

Air conditioning

Smoking  rooms

En suite  bathrooms

Recreational  area with  pool

Double rooms with television

Bar area

Cost: From R583 per person per night

Capacity: 18 persons

Located 22 km away from the host farm. Each of the four tree houses contains four bedrooms with two single beds each and a fully-equipped kitchen and entertainment  area. This accommodation provides a unique experience in a natural environment.

Full DStv 

Fireplace

Underfloor heating

Free Wi-Fi

Outside  shower

Plunge  pool

Cost: From R1 500 per night 

Capacity: Eight per tree house (four persons in four double rooms)

Rent one of the four houseboats on the Nels River for the 2021 AgriGames. If you  love water and want to be surrounded by nature, this will be an amazing experience.  Relax in the boat with its eco-friendly reed and bamboo furniture. Each boat has two double rooms with mosquito nets, one bathroom, a sundeck and two small private  balconies for each bedroom.

Luxury bedrooms

Sundeck

Air conditioner 

Kitchen

Warm and cold water

Free Wi-Fi

Cost: From R1 000 per night for the  boat

Capacity: Four (two persons in two double rooms)

TIPS ON CREATING YOUR OWN QUESTIONNAIRE 
By Daniel Ndukwu 

When creating your own questionnaire, you need to  carefully consider the purpose of the questionnaire,  audience or target group. Also consider the method you are going to use to reach your target group, question  order, types of questions, length of the questionnaire,  simple presentation or design and language usage.

Not all question types are ideal in every situation. This is the reason why it is important to  understand the type of questionnaire you are creating first. With that information, it becomes  easier to choose the right question types. 

1. Open-ended questions
   These questions are open for the respondent to answer with more freedom. Respondents write as much or as little as they want. 
2. Multiple-choice questions
   This question presents the respondent with a list of options and they can ONLY select ONE  option. 
3. Yes/No questions
   This is a question with only two possible answers. It tends to be a yes/no question, but it can  also be something like agree/disagree or true/false. Use this when all you need is basic  information without going too deeply into the motivations. 
4.  Scaled questions (range of similar options differing slightly)
   Scaled questions are common in questionnaires and are often used to judge the degree of a  feeling, e.g. never, rarely, sometimes, often and always. A variety of scales can be used.
5. Picture questions
   These questions replace text with images. Respondents are asked a question and shown  pictures to choose from. It usually has a higher response rate than other question types. 

[Adapted from www.kyleads.com/blog/questionnaire]

EXAMPLE OF AN AGRIGAMES ACTIVITY 

NAME OF ACTIVITY 

PUMPKIN HARVEST TIME

The duration of the activity 
(How long is the race? Remember it should be a timed race in order for it to be competitive.)

1 hour

The age/weight restriction for participation
(Provide an age requirement for the race, as  some activities can be either too dangerous or  too strenuous for certain age groups.)

16–55 years

The description of the activity 
Design the activity, be creative in your design,  ensure you include the fun factor into the  activity. 

• The event takes place on the 10 hectare  iZintaba Farm's pumpkin land.
• Participants must choose their own tools  and farm equipment provided by the farm  for their activity (no electrical/mechanical equipment, i.e. no tractors or cars, etc. will  be permitted). 
• Each participant is required to gather as  many pumpkins as possible and take it to a  central point within the given time period of 1 hour.
• Points will be awarded for the total weight  of the harvest and not for the quantity of  pumpkins gathered.
• Each participant will only be allowed to  harvest within a certain area.
• Once the participant has cut the pumpkin  free from the pumpkin plant, participants  use any other non-electrical farm  equipment of their choice to move the  pumpkin to the central point.
• The game will begin and end at the firing of  the umpire's gun.
• Any participant who does not follow the rules of the activity will be disqualified.

The safety precautions for participating in  the activity 
(To ensure that there are no injuries or  spreading of diseases such as Covid-19  amongst the visitors and participants)

• Carry water for yourself.
• Wear comfortable walking shoes and wear  suitable clothing.
• Carefully follow the safety instructions on  the use of farm tools and equipment.
• Keep to the designated route and follow  the directions from the organisers.
• Be aware of your surroundings at all times.
• Maintain social distancing.
• Wear your mask at all times.

• Under no circumstances must the pumpkin  plant be uprooted.
• The harvesting or damage to budding and  young pumpkins will result in  disqualification from the activity.
• No animal must be harmed in any way.

In this question you are expected to design a branded product for the 2021 AgriGames.  This product must be made by the local community and will be sold as souvenirs to visitors to  the 2021 AgriGames.  
Remember:  

• It is important that the product should be unique and innovative so that visitors will want to  buy the product as a reminder of the event.
• Your design must be A4 size.
• The drawing must be clear and the product easy to identify.
• The logo of the 2021 AgriGames must appear on the product.
• You have the choice whether you want to do the design in colour.

What is a souvenir? 

An item given, kept or bought as a reminder of a place visited, an occasion, an event, etc.  Also called a 'memento' or 'keepsake'. Souvenirs is an important component of the  tourist's experience, with most tourists taking back mementos and souvenirs as evidence  of the places they have visited. People like to be reminded of special moments in their lives. 

LOGO 
A logo is a symbol or a design of a business/event/organisation to identify its products, uniform  and vehicles. A logo is usually made up of text and images. 

EXAMPLES OF BRANDED PRODUCTS FOR SOUTH AFRICA

Checklist for designing a branded product for the 2021 AgriGames

The logo of the 2021 AgriGames

The drawing is clear and includes the logo

An explanation of why the product is eco-friendly

An explanation of the suitability of the product as a souvenir

11. ADDENDUM H: ACTION PLAN OF THE 2021 AGRIGAMES

DRONES AT EVENTS 
Event trends – the growing use of drones at events 
By Susan Gunelius, 27 July 2020

10 INNOVATIVE WAYS TO USE DRONES AT EVENTS

1. PHOTOS 
Drones can take amazing photos of events  from the air that can be shared to social media  for real-time viewing during the event. They  can also take photos before the event, which  can be used for marketing. 

2. VIDEOS 
Drones take beautiful videos of events from  the air. Drone videos can be used for event  planning, too. For example, when looking at  multiple locations for the event, videos can  help to remember what each place offered or  to be shared with other planners at the office.

3. LIVE STREAMING 
Live streaming events are popular and using  drones that move around can make viewers  feel as if they are actually part of the event.  Artists can be live streamed when performing,  a backstage tour and more.

4. SURVEILLANCE AND SECURITY 
Drones can operate as mobile security  cameras. Event staff members can quickly  identify and act on anything that might be out  of place or could pose a danger to people  attending, however people's privacy should  not be invaded.

5. LOGISTICAL MONITORING 
Drones can be used to monitor the organising  of the event. For example, drones can monitor  traffic in the parking area and at the gates  or doors. If lines get long, organisers will  immediately know to send additional workers.  Drones can monitor all parts of large outdoor  events – giving an overview of the  arrangements during the event. 

6. VISUAL SHOWS 
Drones are great for entertainment,  especially visual shows. Many events use  drones for air shows, including night-time  shows with lights timed to music. These  shows always draw a crowd and create a  shareable moment.

7. RACING FOR ENTERTAINMENT 
For some events, drone races could work well.  With drone racing, a number of drone pilots  are hired to race their drones at a special  event within the main event. For example,  an air show might promote a drone race where  people can cheer for their favourite drone.

8. SPONSORSHIP 
Companies can invest sponsorship by showing off their logos on drones, which is a  fresh way of brand awareness instead of  logos on water bottles, banners, posters,  conference bags, flyers, T-shirts, etc. 

9. MOBILE HOTSPOTS 
Drones can be used as mobile hotspots.  Better internet speed or network connections  are available by adding a drone hotspot.  Having a fast Wi-Fi connection is important to  boost social media sharing and word-of-mouth  marketing during the event.

10. DELIVERY 
Drones are used to deliver items to people  attending an event in creative ways. Drones can be used to drop off food, giveaways,  handouts and contest prizes at official drone delivery areas at the event, keeping safety  regulations in mind. 

[Adapted from www.attendstar.com]

TOURISM SECTOR RECOVERY PLAN COVID-19 RESPONSE (AUGUST 2020)

OVERVIEW  
The Covid-19 pandemic has had a deep impact on the global tourism sector. Governments  across the world had to implement necessary measures to manage the spread of the  coronavirus.  
Tourism in South Africa, as is the case in the global economy, has been thrown into a crisis by  the Covid-19 pandemic, putting thousands of businesses and jobs at risk. The sector needs to  resume operations as soon as it is safe to do so. 
The re-opening will minimise economic and employment impacts and position the country for  broader economic recovery.  
To assist gradual re-opening, the tourism sector must ensure that all Covid-19 health and safety  protocols must be followed at all times. This includes observance of guidelines for social  distancing, sanitation and hygiene, and the use of appropriate personal protective equipment,  like cloth facemasks, as determined by the National Department of Health (Biosecurity  standards). 
Three strategic themes are central to South Africa's recovery: Reigniting restarting demand by  reassuring tourists of safety protocols in place by all tourism sectors. Rejuvenating supply and  strengthening enabling capability such as the R200 million Tourism Relief Fund, the waiver on  Tourism Grading Fees and the Tourist Guide Relief package in the range of R30 million. 
The approach is to strengthen SMME support, getting multi-stakeholders working together in  developing community assets and ownership. 
Reviving leisure travel after the crisis will focus on VFR and FIT (Fully Independent Traveller)  segments, where itineraries have fewer activities and attractions will be popular.
Rebuilding domestic tourism will be aimed at encouraging local experiences, specifically day  trips and weekend retreats, as well as business travel.  
Repositioning South Africa as a viable tourist destination may take many years, but measures  such as the e-visa, increased marketing of domestic tourism and government's policies on  safety protocols will speed up recovery of the tourism sector. 
South Africa can look forward to a bright tourism future that drives growth and development.    

[Adapted from Tourism Sector Recovery Plan Covid-19 Response, August 2020]