ENGLISH FIRST ADDITIONAL LANGUAGE
PAPER 1
GRADE 12 
NSC PAST PAPERS AND MEMOS
FEBRUARY/MARCH 2017

INSTRUCTIONS TO MARKERS 

1. Candidates are required to answer ALL the questions. 
2. This memorandum serves as a guide to markers. Some responses may  require a marker's discretion, while others may be expanded at the national  marking guideline discussion. 
3. Candidates' responses should be assessed as objectively as possible.

Marking the Comprehension 

• Because the focus is on understanding, incorrect spelling and language errors in  responses should not be penalised unless such errors change the  meaning/understanding. (Errors must still be indicated.) 
• If a candidate uses words from a language other than the one being examined,  disregard those words, and if the answer still makes sense, do not penalise.  However, if a word from another language is used in a text and required in an  answer, this is acceptable. 
• For open-ended questions, no marks should be awarded for YES/NO or I  AGREE/I DISAGREE. The reason/substantiation/motivation is what should be  considered.
• When one-word answers are required and the candidate gives a whole sentence,  mark correct provided that the correct word is underlined/highlighted.
• When two/three facts/points are required and a range is given, mark only the first  two/three. 
• Accept dialectical variations. 
• For multiple-choice questions, accept BOTH the letter corresponding with the  correct answer AND/OR the answer written out in full.

MEMORANDUM

SECTION A: COMPREHENSION 
QUESTION 1  
1.1 Coca-Cola✔ 
Drum (Magazine)/DRUM✔ (2) 
1.2

• They are famous/unique✔ brands that have enjoyed sustained/prolonged  success✔ in the market place.
• They are successful✔, well-established✔ brands.
• The reader will be able to relate✔ to these recognisable✔ brands.
• To highlight the importance ✔of successful branding.✔
  NOTE: Accept any TWO of the above answers. (2) 

1.3 To show that a brand does not have to refer only to a product or company✔ but to individuals as well. ✔/To highlight ✔ the surprising fact that an  individual can, in fact, be a brand. ✔ (2) 
1.4

• The way you carry yourself in public and at work. ✔
• The values that you possess. ✔
• The commitment/enthusiasm/ love you put into your work. ✔
  NOTE: Accept any TWO of the above answers. (2) 

1.5

1.5.1 Values inspire you✔ so that love and diligence come through in  everything that you do. ✔ 
Values motivate you✔ to keep doing what you love. ✔ 
NOTE: Accept any TWO of the above answers. (2) 
1.5.2 Nike is a famous and successful athletics brand that sells the idea of  winning. ✔ One can be inspired by this brand to be a winner and  thus build a successful personal brand. ✔ 
NOTE: Accept other suitable responses. (2) 

1.6 B/dancers (1) 
1.7 One tends to follow/emulate/copy✔ role models and not establish one's own  personal brand.✔/One may change one's mind later✔when one's individuality  becomes more established. ✔/One's own brand ✔should be based on one's  personal passion/beliefs. ✔ (2)
1.8 Open-ended. Accept a suitable response, e.g. 

She gives good advice because if you have good values like respect then you  will be treated with respect. This will lead to your aims being achieved, thus  building a successful personal brand. 
OR 
Her advice will not always work because one may have good values like  respect but this may not always lead to one being treated with respect.    
NOTE: Accept any TWO of the above answers. Allow for the candidates'  ways of expressing realistic opinions. (2) 

1.9 Image (1) 
1.10 People who think alike/the same/think along the same lines/think in a similar  way. (1) 
1.11 The writer has decided to use the advice of these three individuals because  they are experts on the subject of personal branding.✔ They are also  individuals who have developed their own successful personal brands,  therefore, the advice they give is reliable./They are credible  sources/references. ✔ (2) 
1.12 The writer uses the personal pronouns 'you' and 'your' throughout the  passage✔ and in so doing is able to connect with the reader directly/it is as if  the writer is having a personal conversation with the reader/addressing the  reader directly.✔This is effective in motivating/influencing the reader/striking a  personal note with the reader to build his or her personal brand.✔ 
NOTE: Accept other suitable responses which show knowledge and  understanding of the writing style. (3) 
1.13 Spur BBQ Sauce✔ 
       Crosse & Blackwell Mayonnaise✔ (2)
1.14 Tabasco Pepper Sauce. (1)
1.15 It has a high sugar content./It has 32,5 g of sugar. (1)
1.16 Open-ended. Accept a suitable response, e.g. 

The graph is effective in conveying the message because it clearly illustrates  the sugar content of the products in comparison to a can of Coca- Cola by  using teaspoons of sugar. The higher the number of teaspoons of sugar, the  greater the sugar content. 
OR 
The graph is not effective because it appears too cluttered and therefore may  be confusing for the reader to interpret. 
NOTE: The above are merely examples. A candidate can score 1 mark for an answer that is not well-substantiated. (2) 

TOTAL SECTION A: 30

SECTION B: SUMMARY 
QUESTION 2 
The following points form the answer to the question:

Marking the summary 
The summary should be marked as follows: 

• Mark allocation:
  • 7 marks for 7 points (1 mark per main point)
  • 3 marks for language 
  • Total marks: 10
• Distribution of language marks when candidate has not quoted verbatim:
  • 1–3 points correct: award 1 mark
  • 4–5 points correct: award 2 marks
  • 6–7 points correct: award 3 marks 
• Distribution of language marks when candidate has quoted verbatim:
  • 6–7 quotes: award no language mark
  • 1–5 quotes: award 1 language mark 

Related Items

NOTE: 

• Format: Even if the summary is presented in the incorrect format, it must be  assessed. 
• Word count: 
  • Markers are required to verify the number of words used.
  • Do not deduct any marks if the candidate fails to indicate the number of words  used or if the number of words used is indicated incorrectly.
  • If the word limit is exceeded, read up to the last sentence above the stipulated  upper limit and ignore the rest of the summary. 

TOTAL SECTION B: 10

SECTION C: LANGUAGE 
NOTE: 

• One-word answers must be marked correct even if the spelling is incorrect, unless  the error changes the meaning of the word.
• In full-sentence answers, incorrect spelling should be penalised if the error is in the  language structure being tested. 
• Sentence structures must be grammatically correct and given in full sentences/as  per instructions.  

QUESTION 3: ANALYSING AN ADVERTISEMENT 
3.1 Department of Water and Sanitation (1) 
3.2

Visual: The picture of a petrol gauge which is used to indicate that water  levels in South Africa are running low.✔ 
Verbal: The headline, 'Almost Empty' OR the slogan, 'What if it was the last   drop?' which highlights that water supplies in South Africa are   very low.✔ (2)

3.3 Yearly (1)
3.4 Drier (1)
3.5 Definite article (1) 
3.6 So that people can be encouraged to call the number in order to report  wastage of water/water leaks/ find out more about water related issues.  The telephone call can be made at no cost to the caller. (2) 
3.7 Open-ended. Accept a suitable response, e.g. 

The use of statistics is effective because the numbers reveal how serious  South Africa's water problem is.  
OR 
The use of statistics is not effective because many people may not take the  time to read the statistics. Thus, the message of the advertisement may not  be effectively conveyed. 

NOTE: The above are merely examples. A candidate can score 1 mark for  an answer that is not well-substantiated. (2)

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QUESTION 4: ANALYSING A CARTOON 
4.1 Madam is texting ✔while driving✔ (2) 
4.2 The word 'SCREECH!!' has been written in big, bold letters with a double  exclamation mark. This suggests the loud, screeching sound that was made when Madam applied brakes suddenly.✔/The movement lines behind the front tyre and above the bonnet illustrate that the car came to a sudden stop  when the brakes were applied. ✔/The close proximity of Madam's vehicle to  the car in front of hers shows that she barely stopped in time. ✔ 
NOTE: Accept any TWO of the above answers. (2)
4.3 Eve is emphasising those words when she speaks./For emphasis. (1) 
4.4 Frames 1 to 3 show that Madam almost meets with an accident✔ because  she is texting while driving. ✔ In frame 4, it is ironical that Madam has not  learnt her lesson as she continues to text while driving. ✔ (3) 
4.5 Open-ended. Accept a suitable response, e.g. 

The cartoon is effective in conveying the message that it is dangerous to text  and drive at the same time./The cartoon is effective in conveying the message  that one can meet with an accident if one texts and drives at the same  time./The cartoon effectively conveys the message that human nature is such  that, like Madam, we often do not learn from our mistakes and continue with  harmful habits. 
OR 
The cartoon is not effective in conveying the message that texting while  driving is dangerous because although Madam has had a close call, she did  not learn her lesson.  

NOTE: The above are merely examples. A candidate can score 1 mark for  an answer that is not well-substantiated. (2)

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QUESTION 5: LANGUAGE AND EDITING SKILLS 5.1
TEXT F 
5.1.1 

1. museums (1) 
2. at (1) 
3. you've/you have (1) 
4. have  (1) 

5.1.2 Some children will be✔ spending✔more than four hours playing with  gadgets. (2) 
5.1.3 That sounds bad, doesn't it?/ 
         That sounds bad, does it not? 
NOTE: Award only 1 mark if the correct tag has been added  without the correct punctuation marks. (2) 
5.1.4 attract/focus/fascinate (1)
5.1.5 technology✔ (1)
5.1.6 C/great value. (1) 
5.1.7 Stephen said that there was✔no doubt those✔ buckets and spades  would✔ soon be forgotten. 
NOTE: Award ONE mark for each underlined change and ONE  mark for the use of correct punctuation throughout. (4) 

5.2 TEXT G 
5.2.1 per month (1)
5.2.2 independence (1)
5.2.3 The car does not/doesn't have seven airbags. (1) 
5.2.4 The car has airbags which/that will protect the occupants in an  accident./The car has airbags to protect the occupants in an  accident. (1) 
5.2.5 The windscreen wipers were used by the driver. (1)

[20] 
TOTAL SECTION C: 40
GRAND TOTAL:  80